Heartmade Blog

How to Create Influence (And Keep It That Way)

These days, you can’t scroll through social media without bumping into an influencer who has more power to sell you a shirt than any ad on Vogue or premium real state billboard ever could.

 

This is the rise of a new media phenomenon: THE INFLUENCER. Cue music.

 

Today we’re talking about how to create influence online + how to keep it that way.

 

Click play to learn my top 5 tips for winning influence like a PRO.

 

 

What are some of your favorite influencers online + why? What are they doing right? Would love to hear your thoughts in the comments.

 

Thanks for watching + sharing!

 

I’ll see you again pronto.

 

xo,

Mayi Carles

A Pep Talk: If You Tone it Down, Life Can’t Hear You

Curious why people gravitate towards #girlbosses like Marie Forleo + Hilary Rushford + April Bowles? I’ll tell you why. Cuz they’re not apologetic. They don’t ask permission. They erased “What will people think?” from their vocabulary.

 

There’s power in showing up loud + clear.

 

Of course, it ain’t always easy.

 

People will try to give you their unsolicited advise.

 

People will try to convince you to get a real job.

 

People will persuade you to blend in so others don’t ask too many questions.

 

Well. they will try, but if you give in something magical will be lost + all you will feel is emptiness.

 

I’m here to tell you: I know it’s hard. Takes cojones. Owning your voice is the bravest thing you’ll ever do.

 

But! It’s also the smartest. That voice coming from within that whispers all day long. THAT ONE, exactly, that’s your competitive advantage right there. Stop looking in marketing bibles + start looking inside.

 

Today’s video will help with that. Tons.

 

We’re talking about how to turn up the volume so everyone can hear you because you have something worth saying. And don’t tell me you’re shy. That’s not an excuse to play small!!! Yes, this is a pep talk.

 

Click play to learn more! (And watch some dorky dancing.)

 

 

If you only take one thing from this video, let is be this: Show up for your life in full color, loud + clear. If you tone it down, life can’t see you. If you tone it down, The Universe can’t hear you dear. And if it can’t hear you, how will it grant your wishes? The Universe is not a mind reader you know? Raise your hand. Speak up.

 

In the comments I would love to know ONE thing you can do today to show up louder + clearer in the world. If you could tweak one thing in the way you position + present + package your message, what would it be? We want to hear it so bad!!! Stop toning it down already!!!

 

Have a friend who’s playing small but you know deserves to play in the big leagues. Send them this video.

 

Thanks for watching + sharing!

 

I’ll see you again real soon.

 

xo,

Mayi Carles

The Most Important Page On Your Site (No It’s Not What You Think)

Can I drop a truth bomb on you without you getting all mad at me? Okay, here it goes: Prospect clients + new readers + the occasional dabbler that lands on your site, all these people, they don’t actually care about you.

 

It hurts your ego a little, doesn’t it? I know. Mine stings a bit too. That doesn’t make it less true though.

 

This crude reality is what sparked today’s episode.

 

In this video, I’m revealing the most important page on your website. The one that’s gonna hook visitors to your stuff + make them care about you + even buy from you. No! It’s not what you think.

 

Click play to learn more! (And watch some dorky dancing.)

 

 

Let’s recap, shall we? Here’s 3 reasons why you need a “Start Here” page:

  • A “Start Here” page gives your readers direction in an obvious way.
  • A “Start Here” page allows you to share your best content.
  • A “Start Here” page shifts the focus from you to them, your community

 

Think about it this way: When readers visit your about page they get a feeling that YOU are important. When readers visit your start here page they get the feeling that THEY are important. See the difference?

 

So, what are you waiting for? Start planning your “Start Here” page. Now! When it’s done, not when it’s perfect, but when it’s done, come back here + post a link to your “Start Here” page in the comment section, so we can all see it + give you feedback + a big cheer.

 

Thank you so much for watching + sharing!!!

 

xo,

Mayi Carles

Who’s Stuck? You’re Stuck? I’ve Got You Covered!

It’s Mayi Video Time!!!

 

Today we’re talking about the most beautiful, simple solution to getting stuff done, as in not having a Moleskin full of ideas, but actually shipping your work.

 

So why are you here?

 

I know you have a metaphorical North Star? The one that keeps you up all night.

 

You have big dreams. You’ve set hairy audacious goals. You’ve made big #girlboss plans. But! When it comes to taking action, you get stuck.

 

Who’s stuck? You’re stuck? Happens to the best of us. And I’ve got you covered!

 

Sometimes the hardest part is figuring out where to start. There are so many things you want to create, but getting past that stage of “overwhelm” can be tough.

 

That’s why I’m here.

 

In this video I’m going to show you where to start + how to get yourself motivated to reach the finish line. I double pinky promise you this isn’t another one of those 21-Get-Your-Ass-In-Shape plans you see on the internet. (Hint: My solution is totally doable + easy, you’ll see!)

 

Click play to get this party started! (And watch some silly outtakes.)

 

 

So, what are you waiting for? Go do ONE of something easy. What will it be? Tell me, in the comments.

 

I’m excited.

 

If you enjoyed this video, subscribe to my mailing list so you never miss an episode.

 

Thank you so much for watching + sharing!!!

 

xo,

Mayi Carles

It’s Been a Heck of a Year (A Letter To My Daughter On Her First Birthday)

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I can’t believe its been a year already. I mean, we just brought her home, like so little ago! Now she is one. ONE you guys!!! How could one feel so huge?

 

I have been racking my brain trying to figure out what to get Baby O (or should I call her Little O now?) on her first birthday. She is beautifully uncomplicated. Would rather play with Tupperwares + keys + boxes + TV remotes, than most toys. Simple things. They make her totally happy.

 

New cute clothes + hair accessories + shoes, those things would only be for me, she’d rather be naked!

 

So, I stayed up late writing her a heartfelt, teary-eyed mommy to daughter letter (the first of a lifetime of birthday letters I supposed).

 

Here I go.

 

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To my beautiful daughter on your first birthday,

 

You turned ONE! Un añito mi pequeña malvabiscos.

 

I always thought that at your first birthday party I’d be sitting in a dark corner sticking nails in my eyes in protest of you turning one. Of course, it’s bitter sweet to see how quickly time is passing + how fast you are growing up, but it’s also so incredibly exciting to witness you bloom. So, for the time being, I will hold off the protesting in exchange of watching you become you.

 

It’s been a heck of a year.

 

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I‘ll never forget the first day we brought you home from the hospital. You were so teeny tiny, remember? I was afraid to get you out of the car seat… I was panicking about walking you up the stairs to your room… I was terrified to be left unsupervised + expected to keep you alive.

 

Your dad + I were like, “Alright, we’re a family of three now. We’ve got this.” Of course, we really had no idea what we were doing. I sure had no idea what I was doing or what being a mother truly meant. My! How quickly things have changed.

 

With each new day + passing milestone, I would say, “OH! This THIS is my favorite stage!” Then I would find myself saying the exact same thing the next day. And the next. And the week after that. I quickly learned that each day is better than the day before when you’re around.

 

In a way, we all grew together over the past year. You learned many things, we learned many things.

 

You learned to laugh, and I learned that your giggle is my new favorite sound in life.

 

You learned to point point point your finger at things, and I learned that you are a girl who knows exactly what she wants.

 

You learned to say “papapapapa” + “mamamamamamamama”. Then you learned to say “agua” + “Peppa Pig”, and I learned you are one smart cookie.

 

You learned to nurse, and I learned that breastfeeding you on demand for 12 months wasn’t a sacrifice at all. It was the greatest gift. Despite the social pressures + awkward interrogations, I cherish the memories of having you so close to me, wrapped in my arms. Our happy place.

 

You learned to push doors + open drawers, and I learned that nothing could ever get in your way. You’re surely on a mission. And I’m psyched to be Hand of The Queen.

 

You learned to eat solids, and I learned you don’t care much for spoon planes or purees, you would rather grab your meal with your own chubby little fingers, don’t you? So I channeled my energy at researching every nutritional fact about every food + cooked for you every day so you could grow strong. Did you know, petit pois, your favorites, are very high in fiber, which is essential to ensure regular bowel movements? But let’s leave poo for another time, shall we?

 

You learned to push your little cart everywhere, go places by yourself, and I learned to stop chasing you, learned to let you go. Mi vasquita, you are so painfully independent, yet always find a way back into my arms.

 

You learned to roll over, to crawl, to sit up, to take your first steps, and I suddenly learned that you wouldn’t stay a baby forever. That’s alright! No matter how many candles you blow, as long as I’m your momma, in my heart my baby you will always be.

 

It’s been a heck of a year.

 

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Funny thing is, in many ways, you taught us more than we taught you.

 

Each day I watch you learn + explore the world around you + I find myself getting excited about the simple joys in life again.

 

The love you have for the wind…

 

The way you gaze at the trees…

 

How you light up when you see a bird…

 

Your need to ring every door bell + flicking every light switch…

 

Your pull towards grandma’s coo coo clock…

 

The fascination you have with swimming pools…

 

Your obsession with my office supplies…

 

Your intrigue at whatever dad’s eating. (By the way, that’s how we get you to try most things, we just put it on daddy’s plate. Works every time!)

 

Enjoying the little things with you was been the bestest!

 

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I’ve learned to see the world through your eyes + suddenly, everything is even more amazing.

 

I love being your personal jungle gym.

 

I love being your favorite pillow.

 

I love being your safety blanket.

 

I love loving life with you!

 

I have been determined to soak up every day with you, especially since you waste no time growing up.

 

It’s been a heck of a year.

 

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I took you to the ocean, and you crawled straight into it, fearless, with purpose. You are a total beach babe. That’s why daddy calls you Sirenita (translation: Little Mermaid). You love the water so much, since day one.

 

I took you to the movies to see The Force Awakens dressed up as R2D2. The force is strong in you child. Feel it. It’s calling to you!

 

I took you on playdates with your besties Isa Mar + Martina. You shared with them your Snow White and The Seven Dwarfs set, which is your fave. I saw you. And I was so proud of you baby.

 

I took you to Puerto Rico + flew you on an 8-passenger charger to Vieques to attended your first wedding par-TAY!!!

 

I took you to Disney World + dressed you up as Snow White, the cutest princess in the magical kingdom. We then sailed away on the Disney Cruise through the Caribbean + dressed you up as the cutest pirate in the seven seas.

 

But mostly, we spent our days in “goofball island”, which happens to be my favorite also.

 

You love playing “pick a boo”. You will look me in the eye, grab the closest pillow or blanky you can find, cover your face with it, hold still for a second, then remove it really quick, and surprise me with the biggest giggle. Donde esta Olivia??? Allí esta Olivia!!!

 

You love books, specially the ones with animals. The lion is your absolute favorite. How do I know? Cuz you “rooooar” when we land on the African safari page.

 

You love banana bread. Makes you incredibly hyper, so we only feed you that on rare occasions.

 

You love circling coffee tables like an Olympic athlete doing laps. And while you’re at it, you make sure to knock every piece of decor in your reach + rearrange it to your liking. It’s a skill.

 

You love Barney. I swore an oath I would never endorse that purple dinosaur in my house, but you LOVE IT. I mean LOVE IT. Okaaaaay. You win.

 

You love cruising around with movable furniture + making me chase you.

 

You love tickle fights. And sword fights (ahem ahem, I mean paper straw fights) too.

 

You love when your grandparents come to visit, so much. And your God Mother too. Heck, you love when the entire clan of comes over.

 

You love to kidnap our phones + pretend to talk on it. Alooooo!!! 

 

You love Iker, your big cousin, the greatest baby sitter of all time. It’s the only time you ignore us. No complaining. We gladly use this moment to sit by the sidelines + catch our breath + have a cocktail with an umbrella.

 

Oh! And you LOVE music. You dance + hum anytime you hear it. You love when Abuelo Cutito plays the guitar + sings to you. And you love drumming to the beat on papa bears belly so much.

 

It’s been a heck of a year.

 

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For the record, you’ve never been a great sleeper. You have too much to look at + do for any of that nonsense.

 

We joke, “Winter is coming” every time the sun is setting.

 

Yeah. Bedtime has been difficult. I just try to remember how hard it must be to be for you, being so new in this world, thought most of the time I wish you would just fall asleep already for 8 hours straight, preferably in your own mattress, ideally in your own room.

 

Then it dawns on me that one day you won’t want me singing 12 lullabies or reading 5 books. And that day, I’ll long for the nights I used to rub your little back to help you fall asleep. But mostly, I will miss watching a tu papa check your breathing every 3 minutes to double check you’re still alive. It’s hilarious.

 

So for now, we’re okay with Plan B: Letting you sleep in our room tonight.

 

It will soon be over.

 

It’s been a heck of a year.

 

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Oh! And do you know why we call you Terremotin (alias Mounstrito)? Because changing your clothes, or diapers for that matter, is like wrestling with a greased Tazmanian devil. You are so not a fan of being still, let me tell ya’.

 

And you absolutely love being naked! I let you once, be all clothes-less + diaper-less, but it didn’t end pretty. About 30 seconds in I found myself wiping up pee off the floor. So until you’re all potty training will hold off on being naked, alright?

 

It’s been a heck of a year.

 

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And have I told you how stunningly beautiful you are? Your Minnie Mouse lashes + gorgeous dark blue eyes have, literally, stopped strangers in their tracks. (What a beautiful baby!)

 

But even more mesmerizing than your looks, is the beauty of your personality. It amazes everyone that meets you. Wherever we are, you wave + throw kisses + give high fives + clap your hands, as if you were part of the welcoming committee. Everyone wants to be around you. It’s a pull. You’ve got it.

 

It’s been a heck of a year.

 

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We did it, Miss Olivia. We survived the first round!

 

As you can probably tell, forty weeks inside my belly wasn’t enough time to prepare my heart for the magnitude of “motherly love”. I’m convinced that’s why moms cry so much, ya’ know? Cuz we have so much love in us, it can’t possibly fit all inside our bodies, so we overflow. That’s what tears are, joy exploding out of our eyes like liquid confetti.

 

I guess what I’m trying to say is: I am so grateful that you chose me to be your mommy Olivia. You know I asked for you too, right? Dad + I both did. We wished for you… dreamed about you… waited our whole lives for you. You are our bucket list. I want you to know that.

 

Thank you for the lessons + the laughter + the wake up calls of what’s truly important in life. Thanks for changing me forever + bringing out the best in me. You make me want to be better + do better, not only as a mother but as a wife + sister + daughter + friend. You’re like a lil’ performance enhancing happy hippo pill.

 

I hope when you’re able to read this letter, years down the road, you will smile, and know that the day you were born was the happiest day of my life. And my first year as a mother my greatest adventure!

 

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Happy 1st b-day sweetheart!

 

Your dad + I love you very VERY much.

 

Te amo infinito,

Mommy

 

Photography Credit

Susana Aramburú