Heartmade Blog

5 Fresh Ideas to Make Your Videos (More) Awesome


Hey superstar. Yes, I’m talking to YOU, hiding behind your computer screen to camouflage the ugly sweatpants + underslept frame + forced grin. I know that look. I’ve seen it too many times before.


Stop it. Your playing Hide & Not Seek isn’t helping anyone. Your video shame isn’t either.


You were destined for red carpets + cupcake galas + standing ovations + fan mail. Don’t act so surprised. You know I’m right.


Pick up your super suit from the dry cleaners. Yes, it’s an order. Pleeeeease! It’s time. The spotlight is so anxious to meet you.


Gimme your Zoolander look + catwalk like Tyra Banks showed you from amateur to freaking pro. Boom. Make me more proud.


I’ve got 5 fresh ideas to help out. Listen up!



lights. camera. take action.

I want to hear your plans for videosphere domination Pinky. In the comments bellow post a link to your latest video with at least one idea to make it more awesome. I will not only watch every one, but will also offer personalized tips for improvement.


Offer lasts all day today, Friday April 19 + ends when the clock strikes midnight on Sunday April 21, so if you’re game, I now I am, I’ll see you down below.



Mayi Carles

58 Responses to 5 Fresh Ideas to Make Your Videos (More) Awesome

  • Marcie Paige says:

    Loved the advice this week, I really struggle with video creation ideas. I think I need to add a fun intro and ending to my videos and maybe some bloopers. I want my videos to be more fun and not so serious!

    Here is the link to my latest video: http://babysignstudio.com/asl-signs-for-easter-video-lesson/

    Looking forward to your advice πŸ™‚

    • Mayi Carles says:

      Hey Marcie. How do you think you can add more fun to your videos. I want to hear you brilliant ideas first. I’ve got a couple πŸ™‚

      • Marcie Paige says:

        I think I need to add more energy. As soon as my camera gets turned on it’s like I go automatically serious! I get so nervous and I can’t seem to shake it. And maybe I could incorporate my daughter into my videos more πŸ™‚

        • Mayi Carles says:

          Ohhh I found someone I really liked a couple of weeks back who incorporates her daughters in her videos in a really hilarious way. I loved it. Rich Mom Business. I recommend checking out her vids for inspiration.

        • Mayi Carles says:

          To shake things up I literally “shake it” before the camera starts rolling. Dance + sing. It really helps. I know it sounds silly but it WORKS. And no ones watching so who cares? hehehehe!

  • Joann Loftus says:

    Hi, Mayi:

    Okay, I’ll take the bait and be your first guinea pig! πŸ˜€ I made this youtube video a couple years ago as a quick mixed media art tutorial. At the time I didn’t have a video camera, so I just shot the photography as I created the painting. It would have been so much better if it had been videotaped, but you make do with what you have. There’s a few photos at the beginning that are blurry & too light (probably cause I was in a paint in the neck to paint AND photograph at the same time!)

    The good news is I now have a nice video camera and tripod!! I just finished filming my first online class as a guest instructor for Life Book 2013, an online art journaling workshop (link on my blog for more info). I plan on creating my own online classes in the near future, so I need all the help I can get. Your videos are so wonderful and fun! Would love and appreciate a critique and any suggestions you might have! Thanks!!

    Here’s the link: http://www.youtube.com/watch?v=XDDm46nNYlI

    ~Joann Loftus

    • Mayi Carles says:

      Awwww you’re so brave + brilliant. Thanks for jumping in Joann. I really like the direction your videos are going. I have a couple of suggestions:
      1. Standartize your transitions/text additions banners. Repetition is key to branding.
      2. Use a more unique typography. Simple + clean, but more special. As an artist the typography will also become part of your brand.
      2. I want to see YOUUUUU. Connect with you. If you will be my instructed I need the trust factor magnet. Pick it up πŸ™‚

      Can’t wait to see the new videos. So excited for you + Life Book 2013.

    • Victoria says:

      Awesome video, love the artwork! And, love how you showed the techniques.

      • Mayi Carles says:

        hehehehe! It was a bit harded to film but sooo much fun hehehehe. So happy you liked it Victoria. It was well worth it then πŸ™‚

  • Katie says:

    I’m very new to making videos..like a month in…so I’m still a bit awkward in front of a camera. With the help of my future hubby I have an awesome intro (he’s also a professional editor, so I have that for free too!)
    Here’s my newest video: http://www.youtube.com/watch?v=FAIjaMudSJM I’d love to hear your input!


    • Mayi Carles says:

      That is wicked. You’re so lucky Katie. When David gets home from work I’m a hot mess… the entire studio looks like a tornado when by + I’m usually pissed off at the camera man (aka me). I’m super happy to add my input but remember I need your tip first.

      • Katie says:

        My tips to making any video better are 1. Having good props: The gifts I had for this video were just throw together by looking around my room and picking things up, haha.
        And that leads me to number 2., definitely planning ahead. I have been trying to plan ahead so I know what I need to buy or make for the video, so I can be prepared and happy with what I share with people!

  • Mayi I am in love with that red dress. You know, it would be perfect for my ever growing collection of red dresses. Where did you get it if I may ask?

    I don’t make videos, but I love watching yours πŸ™‚ Your contagious energy is like a weekly dose of crazy-happies!

  • GeneviΓ¨ve says:

    Hey Mayi!!

    This video is right on time as I recently began to film my own videos. Here’s the link to the first one :


    I know that it’s waaaaay too long and that my English could be better, but I’m very proud of those 205 views in a week! πŸ˜€

    So.. I was thinking about filming outside. Is it a good idea or there are too much factors that could ruin the takes (wind, trucks, planes, sound, etc.)?

    Anyway, if you have any other comments, I would love to hear them.

    p.s.: The picture you took for the newsletter is HILARIOUS! Haha! Love it!


    • Mayi Carles says:

      Oh my Lord! YOU ARE SOOOO ADORABLEEEEEEEE! You were born for the camera spotlight. I absolutely adore youuuu. I seriously can’t believe this is your first video. The videsphere gotta watch out for you πŸ™‚

      They ONLY suggestion I have for now, because this was totally amazing is to cut some transitions a little bit sooner so they flow a bit better. Leave enough space for the natural breath but not enough so it feels like an awkward cut, know what I mean?

      Ohhh + 10 minutes isn’t that bad. You will naturally start to edit + that will happen organically. I wouldn’t worry too much about it.

  • Kristy says:

    Hey Mayi- Love.Love.Love! the video this week. I’m jumpstarting my new biz and collecting articles for my blog to post…. but, I’m bored with the idea about always writing to stay in touch with my (future) audience. I keep thinking about video blogging, but it seems SO labor intensive. How much time do you factor in for your videos? Do you tackle the project on your own, or do you get a little editing/posting help? Thanks Mayi!

    • Mayi Carles says:

      Awww thanks Kristy. I’m red as a Red Velvet πŸ™‚

      Making videos IS labor intensive, but I think you’re asking the wrong question. It takes me approximately 2 hours to come up/ bullet point the idea I want to communicate + 15-30 minutes to get ready + 15 minutes to set up + 1 hour to film + 1 hour to edit + 1 hour to set up the post. We’re tailing about 7 hours… yizeee. But here’s the think, the day I unleash a product + service out into the world it sells out. Can you guess why? Because I’m focusing 99% of my pixie dust to epic FREE CONTENT. Do you see where I’m going with this?

  • Great advice! I have just started creating videos. It’s a lot of work and takes a lot of courage for me to put myself out there, but I do feel good about overcoming my fears.

    Here’s mine: https://www.youtube.com/watch?v=ujStWzCRNP8

  • Sage Grayson says:

    Oh my gosh, Mayi! I love your videos so much. You’re a big reason why I started recording videos. Here’s my latest one: http://sagegrayson.com/glass-half-full-or-half-empty-its-your-choice/

    There are a few things I would change. First, I have this tendency to record everything in one really long take. I should get more comfortable with making mistakes and editing the bits together the way you do. Adding jump cuts would make my videos more interesting to watch.

    Also, I’d add something fun to look at in the background like you and April do. It looks like I’m hanging out in a hospital, not my home! Finally, I think I need to invest in a microphone. My peeps have commented that they can’t always hear me.

    Anything I missed? πŸ™‚

    • Mayi Carles says:

      Sage you’re GREAT! You have a fabulous camera presence + your contagious smile keeps me glued in. Even though the video is filmed in one take you keep me in engaged. That’s hard to accomplish.

      Now, unto my suggestions:
      1. Give yourself a little more room above so I can see your full head shape.
      2. If you like to film in one shot, that’s great. Consider using B-Rolls to keep the script flowing but the frame doing something extra.
      3. And I agree with you about making your space more entertaining. You could buy a cute vintage chalkboard on Etsy. Keep the desk composition, but play off the “teaching” team in your video stage design aesthetics.

      I hope this helps πŸ™‚

  • You are the sweetest Mayi, I just love your videos! πŸ™‚

  • Awesome tips Mayi! I still haven’t used my bloopers in my videos yet… I think because hubby made a not so desireable comment when I asked his opinion on the first video I was about to publish with them in. Lessoned learned: hubby has no idea what my followers want or would like, so he’s not the person to ask opinions from! lol I definitely need to make my videos more fun and light hearted. People call my videos “calming” because I’m pretty laid back in my videos and I have a soft voice, but it would be fun to show them the nutty side of me as well.

    Here’s my latest video in which I’m talking (I do a lot of art videos too).. http://www.youtube.com/watch?v=QivWdkYRiDc

    To make it better I would:
    1. Say something about what the video is about before my video intro.
    2. Keep my personal story shorter, or perhaps work my tips in for others within my story instead of refocusing my attention at the end.
    3. Show more of my excitement for my new e-book + video class
    4. Add in some bloopers or perhaps not edit so much

    Thank you so much for taking your time to give everyone tips! You’re the best Mayi! xoxo

    • Mayi Carles says:

      Hey Kristal!

      Here’s my input πŸ™‚
      1. I know you are a mixed media goddess. I would love to see your stage/background much more dynamic. I want to see color + textures + techniques. I think it would look amazing + much more click friendly!
      2. The intro goes by too fast. I can’t read it. It’s BEAUTIFUL. Let people see it. Speed it down + let the music transition slowly into the video. It cuts to abruptly now.
      3. As for the ountro, fade out the music so it doesn’t cut so fast too.
      4. If you feel uncomfortable adding bloopers, which are not for everyone + I totally respect that, consider ways of adding more fun. B-Rolls of you working would be oh so welcomed + enjoyed for SUREEE!

      • Thanks for the tips Mayi! I’ve been bugging hubby to fix my music for the intro, I just randomly chose something of his for now. lol I’ll have to think about what I can do for a background, I tried putting myself in front of my art desk, but the lighting is horrible. I may have to invest in a lamp of some sort. Hmmmm

        • Mayi Carles says:

          You don’t have to fix the music just fade it in + out when you edit the footage. The music is perfect πŸ™‚

  • Kerry says:

    Hi Mayi! I started making some yoga related videos last year but have not made any since I moved to Arizona. My only time to make them was after I put the boys to bed so I always wondered if they seemed too dark. I have not gotten to the editing stage yet so I did them all in one take. It took a bunch of tries! Here is the last one I made: http://www.youtube.com/watch?v=6sqxEiUUx2o. At the end of the blog post I did share a video of my oldest son who wanted to join in the fun: http://www.youtube.com/watch?v=zFjUcImjcvo. I do think brightening them up a bit will help and also bringing more of my personality into them will help too. I am not always as calm as I am in the videos πŸ˜‰ Thanks for sharing today’s post! I have been thinking about getting my blog and videos going again now that we are getting settled in our new home and this might be the inspiration I needed! XO!

    • Mayi Carles says:

      I actually loveeee your calming voice Kerry. It’s super appropriate for the context. Soothing. It’s perfect! My tips are more aesthetics related. I want you to see the Gaim videos. They are white + Zen-like + crisp + simple + open. I would love to see you introduce more openness + whiteness + natural daylight, putting yourself near a close big window + also to prepare your space so it feels like a sanctuary. I want to forget I’m in a home. Work on the stage + set + I think the content will pop.

      One bonus nugget. Cut the part where you’re sitting down. I would film the sitting area along + with a transition I would “make me appear” like magic. πŸ™‚

      • Kerry says:

        You are such a doll! Thanks for the advice! Our new home is all white walls with high ceilings and I was thinking they would be perfect to film videos in front of. You are amazing for taking the time to share your wisdom with all of us. Cheers!

  • These are such great tips, Mayi! You helped me realize that I need to play around with my positioning so I’m not just sitting in the middle of the screen for the entire video. I can’t wait to shoot my next video and try out your suggestions! xo

    Here’s my latest: http://yoursuperawesomelife.com/blog/why-being-jealous-sucks-how-to-get-rid-of-that-evil-green-monster/

    • Mayi Carles says:

      You are soooo cute Ashley. I adore you.

      I have one very specific suggestion for you: embed your videos much bigger unto your post – 600 pixels wide approximately. You deserve a bigger stage πŸ™‚

  • Great tips Mayi! I’m just starting to really update my video series.

  • What can I say, you just make me smile like a giant Chesire cat each and every time I see your videos.

    It pains me to post the link to my latest (okay, I’ve only EVER recorded and posted 2 videos), but it came about as part of my participation in an online web reality show called Prosperity’s Kitchen. We had a specific set of instructions to follow like 1. Keep it under 6 minutes, 2) It must tell a story and/or solve a problem and 3) I had to be on camera at least 1/3 of the time.


    My idea to make it more awesome? Record the time I’m on camera somewhere else and during daylight hours. All of my time on camera was sitting in front of my iMac at 3 AM (the project was due at 11 AM.)

    I’m still trying to find my “video groove” and will be subscribing and watching the YouTube channels you mentioned in your spectacularly dazzling and brilliant video.


    Colleen Conger

    • Mayi Carles says:

      OMG Colleen this looks really PRO! I would have never guessed this was filmed at 3AM. And I’m crying. No… seriously. I want you to make my scrapbooks hehehe. This is just what happened to my grandparents. One went to heaven + the other immediately followed. They really couldn’t live without each other. So romantic!

      You evoked emotion which is the HARDEST thing to do on the inter webs. I’m so proud to be your colleague πŸ™‚

      I never though I’d say this but I have no specify recommendation other than to MAKE MORE VIDEOS. You have the chops. You just need to practice to feel the groove.

      • Oh Mayi, you’re words have made my week, no my month! Thank you so much. And yes, I would LOVE the chance to collaborate on something with you! Keep being your sweet self and making your super, duper, smuper sweet videos.

  • Coral says:

    Hi Mayi – I thought I knew what some of the 5 were going to be, but they were all surprises. Personally, I think every DVD should come with a blooper real – so why not videos that we make?

    I’ve made a couple of videos, but this is the only one with me on screen. The others are art videos where all you can see are my hands.


    What would I improve. Relax a little and be a bit more natural. I am finding my voice more and more on my blog, so I would definitely let more of myself out there. I feel like my “ocker Aussie” accent can be hard to understand so I tried to speak. More.articulately.which.just.sounds.like.i’m.trying.too.hard.

    I’d maybe get a little closer. Hubby had the camera back further than I wanted. I like the outside setting and even though the birds are noisy, it felt like it was bringing people into my space, where I live, my environment.

    Looking forward to your feedback. Please be gentle πŸ™‚

  • Fel says:

    hey gorgeous cute bear!

    i ruvvv this. and i love videos. i started making them back in Jan, and have been tweaking along the way.

    here’s da link to my latest one: http://www.youtube.com/watch?v=nyTXaN-M5ZY

    my thoughts on making it better: perhaps change of setting. chillin outside. perhaps it’s waiting for my hair to dry (was too excited). or perhaps some sort of prop that jives with the topic i’m talking about for the day? make it a little more rah-rah, play with me?

    can’t wait for your thoughts πŸ˜€ xx


    • Mayi Carles says:

      Fel your personality is super cute.

      My suggestion would be to connect on a personal level with your listener. Don’t address them as “Hey friends”. Remember most people will be watching on their computers or phone so talk to them as a singular human being not a mass? The later is great for public speaking gigs but video… I prefer to make it more intimate. People really engage when they feel you are talking straight at them πŸ™‚

  • Holly W says:

    Great advice Mayi! I seriously love your videos and you are such a huge inspiration to me. Not that I try to be LIKE you, because I need to be like ME… but I am inspired to be more free like you are. I wish I could let go. I wish I could show my true me in camera. But I tend to get so professional serious-like when I’m talking about my topics at hand (which are relatively serious). I wish I had a way to add some spice. Shake things up a bit. I also have had a really hard time coming up with more video content lately… which is why I haven’t done any videos in quite awhile. Along with all the other thoughts I have, I also wish I had the space in my teeny apartment to have a cute backdrop setup like you have going on. That was one thing that really drew me to you.
    ANYWAY, here is on of my favorite videos where I felt the lighting was good, I knew what I wanted to say, but it was still kinda blah…. It’s at the bottom of this post.. http://happyfoodhealthylife.com/my-journey/

    Looking forward to your input! YOU ROCK!

    • Mayi Carles says:

      Holly I would absolutely LOVEEE to watch your video + give you my input but when I click to play it says: “This video contains content from WMG, who has blocked it in your country on copyright grounds.” πŸ™

      Why do you think this is happening? Are you using music in your videos? If the song is copyrighted that’s one reason. Keep me posted!

  • Aimee says:

    Ohh I have big plans to jump into the world of video (looking down at pajamas- ahem). Soon, really! My biggest questions are about where to host them, like you do here. Are you using Vimeo for these videos, and do you have to pay? I’m sure I’ll dive into youtube as well…just don’t like all the crazy ads they put on them. And eventually when I get into doing paid tutorial type videos behind a door that requires a secret handshake I wont be able to use “the tube”. I love your videos!

    • Mayi Carles says:

      I host on Vimeo + embed from there. I’m on the Vimeo Plus package which charges a minimal annual fee for uploading videos faster + customization features I really love. I also upload to You Tube to have that other outlet, but I think their embedding options are sooo ugly, that’s why I still use Vimeo.

  • Norie says:

    Hi Mayi,

    I love your videos! They make me laugh. As for my videos I am really struggling with being on camera. this is my first one that my daughter helped me edit ~ http://youtu.be/YKsKcENFlww and then I thought that it might be fun to do an istop motion to show how to make my cards and things. http://youtu.be/eyv8iwBjWGQ

    Well there is a lot that I can do. Definitely add some of myself into it, it needs better editing and I need to set on a style. I really wanted to tell a story in my making so it is like a mini animation. I want people to connect…

    • Mayi Carles says:

      Hey Norie!

      Thank you so much for the love. I feel it πŸ™‚

      I recommend watching Mr. Kate + Kin Community You Tube Channel to find a more appropriate camera angle to show your tutorial. I found it really hard to see what you where doing. So playing with the positioning + angle of the camera would be my first tip.

      Second, I would start from the top. The video seems like it starts but you already have something done that I’m not sure how you got there. Begin with a basic intro + say the materials needed for the project first. Some people will just find this on You Tube + the video needs to stand alone in case they are not watching directly on your site.

  • Vicky says:

    Hi Mayi!!!

    Your videos always make me smile, and laugh πŸ™‚ OUT LOUD! Thank you for putting your heart and soul into them. I’m a bit late to share my latest video, but I really appreciate your tips, very helpful! Hope you’re having a wonderful weekend!

    • Mayi Carles says:

      Your not late sweetie. Send over your latest video link + 1 idea to make it better. You have until midnight today πŸ™‚

  • Renee says:

    I hope that I am to late as well. I love your videos, they inspired me to do my own to be quite honest. I love to hear your feedback!! Here is the link: http://www.reneepedia.com/three-tips-how-to-maximum-enhance-your-time-wyour-child/

    • Mayi Carles says:

      Renee, open up the width of your embedding options. A bigger frame to watch will enhance the experience for your viewers SO SO MUCH.

      And put a little more thought into the background. The chair is awesome but the door seems like not much attention was given to the frame composition. I know you can give your stage a little bit more love.

      For transitions, use your editing software to cut them so you are not fading while you’re still talking or leaving too many long pauses when you’re still looking at notes.

  • Katie says:

    Hi Mayi!
    I never got feedback for my video! πŸ™

    • Mayi Carles says:

      Katie I’m soooo sorry! This was an honest mistake from my part. I skipped your accidentally πŸ™

      Here are my tips:
      1.Loved your Full Shots. Looks super professional. I noticed you used a black blanket at background for the props, which is fine but if you want to bring it up a notch I recommend getting Tartalette’s book Plate to Pixel, fab inspiration for photo background. And even if you don’t get a copy the book video real gives you tons of free inspiration. Here’s the siteL http://www.tarteletteblog.com/

      2. Sometimes I find, clothes with words/text are distracting. But maybe it’s just me. It must be my Communications Publick Speaking teacher hunting me hehehe.

      3. Lastly, I’ve got a question: I can decipher where you where sitting, was that a bed? If you’re talking in the bedroom, which is totally fine, I suggest watching this video from Marie Forleo, one of her earlier ones, to get inspiration on how to make it up close + personal + intimate by bringing you into this magical space, while still making it look pro: https://www.youtube.com/watch?v=WCY0KJeodwQ or even this one from Kris Carr: https://www.youtube.com/watch?v=n2ZmtBoZgYo

      Hope this helps. Am I forgiven πŸ˜‰ ?

      • Katie says:

        You are forgiven, haha. Thank you for the advice! It makes perfect sense, and I will definitely use it in my next video. πŸ™‚

  • Chelsea says:

    Here is my latest video. I try to make each one a little silly but informative with a good nugget! Let me know what you think! I love your videos and am always looking for some fresh ideas! I think I’ll try to spruce up the background setting a little more to start with. πŸ™‚


  • Chelsea says:

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