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Writing copy is hard.


Writing copy that sells without sounding like a corny infomercial is ever harder.


Today I’m throwing you a towel. Use these eight heavy hitting words to make your copy-writing stronger+ clearer + more compelling (without making you puke-y).


Here’s a quick recap of my fave words when writing sales copy that sells:

  • You
  • Risk-Free / Guarantee
  • Secret
  • Easy
  • Free
  • Limited Time
  • Because
  • Instantly


I use these words in writing my e-mail subject lines + titles for blog posts + ad copy. They must have magical powers, cuz they are total click magnets + sales convertors.


Try using them the next time you’re writing sales copy. Let me know how it goes.


Thanks for watching.



Mayi Carles 


PS: I know you can’t possibly buy everything you see on the internet. But! If you’re planning on treating yo’ self + investing in business acceleration this year, we promise you, this is it! By the way, this offer is LIMITED TIME. (See what I did there? Wink wink!)


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