Heartmade Blog

From $0 to Ka-ching! (Bonus Giveaway + Dance Inside)

 

This week I’m putting on my funky dollar glasses + talking about money baby!

 

Icky? Think again. I’m pulling back the curtains + giving you a glimpse at the diaper stages of the Mayi Carles brand – first steps + timeline + reasons + decisions + fun facts like I’ve never shared before.

 

If you have little pocket cash but T-Rex size dreams of changing the world you will go Coco for Cocoa Puffs with today’s episode. I think it’s my favorite one to date.

 

And you gotta stay till the end to see why I’m kissing the cover of Chris Guilleabeau’s new book, The $100 Startup + why So You Think You Can Dance should watch out next season. This is one Friday Video Time show you simple cannot afford to miss my friend. Just saying.

 

xo,

Mayi Carles

 

Music Credit

Money (That’s What I Want) by Yves & Vera

 

Prop Credits

The $100 Startup by Chris Guillebeau

47 Responses to From $0 to Ka-ching! (Bonus Giveaway + Dance Inside)

  • Adelaida says:

    That was a really funny dance Mayi :) You have done quite a lot things at once – but with as greatly organized person as you, it could not have been a problem! In my case, my journey from $0 to ka-ching started with just showing my work to others. And, actually, it’s one of the hardest steps, because we rarely ever feel 100% sure of our works’ amazingness (don’t tell me there is no word like that) especially when we’re awaiting others’ people opinion. I’ve made that step and it all started rolling. Of course constant practice, trying new techniques and finding your own path in creating are also important. Incredibly important! But nothing will happen if you don’t make that first step from your secret drawer to a public showcase. My cute Etsy shop is working right, of course it could do better!, but commissioned illustrations are my thing and that part of my business plan is going just great :) And when it comes to precious pennies – my only big investments are in the quality of my works. I’m in love with heavy (and expensive ;_; ) watercolour paper – but all my watercolour pieces are worth it and none of the clients said otherwise! Wow, that’s a long comment :)

  • Kim says:

    Hi Mayi! I bootstrapped my website. I was lucky enough to run across some amazing tutorials + I have access to Illustrator which made designing my own templates + products a breeze. I can’t say it was easy, but I put a TON of sweat equity in my site. The best thing about creating your own website is that you have the flexibility of making it whatever you want it to be + after some feedback from tons of people I toned it way down – because I love orange, pink, blue, green, yellow + all the colors of the rainbow, but it can’t be distracting and leads to decision paralysis. Anyway, the other best thing about designing your own site is that you can add to it regularly + that means that if I design a product I can add it quickly so it can start selling like hotcakes + I can sit on my teeny tiny throne in the Bahamas – hehehe, not in the Bahamas at all, yet – but, it takes a lot of LOVE + BELIEF + HOPE to run your own teeny tiny empire + Mayi, no one runs an empire better than YOU. xoxo, Kim

  • Alicia says:

    Mayi, you always make me giggle! Thank you! As far as how I started by biz and how it continues, I find that other handmade artists are great to team up with. By collaborating and sharing ideas we can all help others and ourselves at the same time. This is not always on the making part but the promotion part. The first year I used project wonderful, I deposited $20 in my acct and made it last all year by doing both paid and free ads. This increased my traffic and sales and was dirt cheap — five cents a day! :)

  • Jacolien says:

    Hi Mayi, thank again for the friday wisdom! I recently had my first sale on Etsy. It was from the sister of an ex-boyfriend and I did do a happy-dance to celebrate. She knew my shop through Facebook, where I’ve spread the news a little. So yes, broken-up relations are still people that know you…. :) But I find it hard to build an audience and getting people attracted to my blog and shop… For now it feels like it’s being a failure, but I guess I should put a little more time into it and think about what my focus is for now. Anywho, thnx for the advice and the love and enthousiasm you spread into this world!

  • Love it, Mayi! Goodness, I didn’t even have a startup budget when I started on Etsy, I just started listing the stuff I was already making! Yikes! (Your dance reminded me of the cute oompa loompas on Charlie and The Chocolate Factory–hehe!)

  • Maj Wismann says:

    Hi Mayi I listen to what my avartar needs, and I make that in digital products. In Denmark (scandinavien) I have a succesful biz with digital products, online menbership programs etc. And I love it! The shift came for me when I put myself and what I wantet to create aside and gave my “followers” what they were asking for :-) And now I hope to get the same succes international and have just launched my international site :-) I love your stuff, thankt for being you Mayi Love, Maj

  • Kori says:

    No better way to start a Friday than with a one-woman dance party! So much fun! I’m still pinching pennies a year in. Taking on alterations and other sewing jobs to cover the cost of trainings… Thinking long and hard and trying to calculate about when the right time to add a shopping cart to my website will be. Loving that my husbie is a coding genius and my bestie a gifted writer… :) I’ve made some mistakes, and I’m definitely working to not repeat them!

  • sarah says:

    Hi Mayi ! I love your sunglasses ^^ I am trying to do a lot of thing on my own and love to read thousands of blog or sites pages about subjects as various as marketing , communication, technical parts about creating a website and I really LOVE that. But I gave the hardest part to professionnal to make sure it will be well made ( a designe and a developper for instance ;) ) Can’t wait to see your new guide !! Have a nice day :)

  • Jenn says:

    The number of low-cost and no cost resources available now is incredible. I have always wanted to be the editor of my own magazine and now with issuu and magcloud I can make that possible without a several thousand dollar investment. Whenever I needed an expensive something for my business, I would ask for it for my birthday or Christmas (or all combined). It was a sacrifice because I would have loved to get new clothes or a massage or something. It gave me what I needed for my biz w/o feeling like I was borrowing from the family budget.

  • Sage says:

    Mayi, I love all the brilliant business advice you share, but I would watch your videos even if they were nothing but your wacky dances and props. :) I started small too. Getting a free ebook on my Web site was quick, easy, and it grew my list SO FAST! I’m also using my cheap camera and old video camera for photos and videos rather than buying a bunch of new equipment. I’ll be starting my coaching programs in a few months and then I’ll be bringing in more money. I can slowly start buying more expensive equipment and software.

  • Andreia says:

    Hey Mayi, Here’s my story. When I started I was spending much more money buying materials than I was making selling my work. So I said to myself: “Andreia, this must stop now, that’s not how you run a business young girl!”. So, I challenged myself to create using what I already had. I started painting my own fabric so I would resist buying every new printed fabric I’d see. I ended up with a more unique and original product. And I stopped seeing other people work made with the same fabric I had used which I used to find very annoying. It also makes my work harder to copy. Tcharammmm trying to save dollars has been a win win situation. Beijinhos

  • i just love you! I started by doing as much, aka everything myself….and slowly…as able…hiring it out. it was hard at first, but it worked. and i didn’t feel strapped. now i have employees and it rocks! thanks for the inspiration sweet friend!

  • Jess says:

    You’re too cute, Mayi! One thing I do is try to put my crafty skills to work. I put together custom listings in my shop for surprise packages where the customer gets some of my product along with extra goodies. I buy extra goodies along the way when I find them at a good price so I will always have some on hand when someone buys one of those listings. I also add items I make myself (aside from my usual inventory) to the packages to cut costs and add an extra touch of originality to each one. It’s a win-win for me and for my customer!

  • McKella says:

    Thanks for the tips Mayi! I’m a fine artist, so supplies can get uber expensive, so when I do need supplies, I’ve made bargain hunting into an art and science. The local art supply store has sales and coupons, so I use those to get 75% off my super nice canvases when I can. I also use my old brushes and palette knives from high school. As for the website, I’ve used free blogging platforms like wordpress, I have an etsy shop, and surprisingly, and I’ve also made a few sales thanks to (free) facebook. I love the idea of listing more custom items though!

  • Sarah says:

    I started my blog almost a year ago with no money. From there, I ended up knowing I wanted to start an etsy shop, so I took a part-time job (doing something I really LOVE- timing races) & paid off my student loans completely, then started saving for an etsy business! It’s “extra” income, & we had never had that income in our budget (since it just went to my loan) so it became “etsy investment money”. Once I had $400, I purchased supplies & got to work! I sell handbound books & embroidered necklaces. I have opened shop & had my first sale! Super excited to see where this takes me.

  • mayicarles says:

    Your comments are making me giggle. Thank you so so much! PLease keep em’ coming. I’m learning so much from you + all of your stories.

  • Victoria says:

    Loved reading and checking out everyone’s sites, so much talent, creativity and advice. Like Mayi said I started with what I had, hundreds of patterns, vintage and collectibles. Opened an Artfire and Etsy shop and started selling. The joy is also in the hunt and find. I am also learning what folks are buying and what is a hot item to list. My day job paid the bills, plus allowed me to invest a small amount of cash for bushiness supplies, camera, mannequin, and buying a bit more ‘stuff’. My business now pays for itself plus extra vacation money. Love what I do and also love so many other things in my life that my business does not consume me as it did in the beginning, I’m learning to strike a good balance at a slow and steady pace.

  • dawn says:

    Like Jenn I make a habit of asking for useful things for my birthday. I’ve also returned to painting over polymer as paper is generally more affordable and can be found and borrowed etc, and I also have several packs of half used water colours that I’ve had for years! Illustrating means I can also scan the images and use them for various things, making the time and effort put in stretch further. I also use sites like Society6 because you can list for free, keep the rights and although you only get a small percentage of the sale, it is a nice trickle of money that can come in, it is also nice to reach an American audience, with me being in the UK. I’ve also started volunteering to write book reviews of craft books, so I get to learn new craft skills, and apart from a bit of writing homework, it’s free. :)

  • Yumi says:

    Ahhh!!! Love this Friday video time Mayi! I just opened my Etsy shop (like yesterday, although the planning started weeks before) where I sell printable whimsical nursery art. My ultimate goal is to sell art prints that I can mail to my customers with my love note and packaging ideas. But I do not have that money right now – to invest on a SUPER NICE printer and amazing papers. So I am testing the waters with “Printable Art” (digital files – no start-up cost – other than a Mac and bamboo pen and a free program that came with it, which was gifted to me by husband last year). My hope is to build some revenue through this (for now) and then move on to the next phase. My blog (http://www.ohmystarart.blogspot.ca/) is a DIY endeavor. But I’m proud of it. I learned a little css and html through google search – “how to create a side bar button” etc etc. I read articles and tips on blog design from various blogs. The main thing I learned – Keep it simple and consistent! Also got my social media on (free to sign up! woohoo!) – got a Facebook fan page, twitter account, rss button on my blog…. in the hopes of getting acquainted with these platforms more and using it to promote my baby biz. Was a little scary to be honest, putting myself out there (I’m shy!), but I’m hoping in time I’ll be a natural :p. Also surprised myself how supportive and nice people are. I also made a small investment on knowledge and learning. I figured, this is something that won’t go to waste if things don’t work out. I signed up for e-courses (marketing, starting a biz) from people I looked up to. For example, took advantage of Blackburgs Belle’s Bday sale and A Beautiful Mess E-course summer sale. Atlhough I have been tempted to spend more (on a more “professional” logo and website) – your post gave me a good reality check Mayi. Perhaps another time for all that. Thanks!

  • Bee says:

    I must admit that not knowing the ins and outs of who was who in the stationery, I did everything W*R*O*N*G. From the creation of a logo, to the horribly difficult to navigate WEBSITE ~ no Etsy for me. Biggest mistake was to put all my eggs in one basket of an artist that promised the world and gave me the boot after my first mega line was done. She purposely moved on to a stationery company with a non-compete clause and my line was history. I wish I had heard those words “KEEP THE COSTS DOWN” and listened to my husband. But no, I had to have it all ready before I opened my website. Only to be shut down six months later due to a Trademark Issue and my company name. So, use me as an example of EVERYTHING you do not want to do. Although I had a blast I lost MUCHO CA-CHING,CA-CHING.

  • Ursula says:

    I do what probably many creatives do … I try to do alot myself. I have made my own logo, header, blog layout … at the moment I am preparing to rebrand and move everything to wordpress. I will start with a free theme and right now am learning ALOT of new stuff about wordpress instead of just hiring a designer to put my site together which I could simply not afford right now. I did start out on blogger. I sell on dawanda – but am planning to have my own online-shop on my own site. I use free programs like GIMP and Inkscape, sometimes even things like picmonkey. :-) I think the most important thing is to figure out what is really important to you – and just do that as well as possible in the beginning. I easily get caught up in trying to make everything I do perfect – which would lead to it never being done. Ever! Even though I know this now – took me some time! :-) – I still sometimes slip into that crazy land where “It just has to be a dashed line, nothing else. And I need to figure out how this works NOW!!!!” … *lol* The books sounds amazing! xox, Ursula

  • Yumi says:

    Ursula I totally hear you on that ‘trying to do everything perfect”. I struggled with waiting for the perfect time, when I had the perfect website, and the perfect budget… then realized I’m going to get nowhere at this rate. I realized i should just START and use whatever I have, make the most of it, and make changes along the way.

  • Laura says:

    I have a shop on “Artfire” and started a blog which I am having trouble understanding how to set it up properly. I love making the things I do, from OOAK purses,totes and jewellery. I am hoping to basically start fresh at a slow rate because of a tight budget, but I’d like to have my own website and learn how to manage my time better so that I can create and blog. I just love all the creative blogs I see and even have trouble with properly linking to ones I want to join. :( I feel lost when it comes to the technical aspect of business but know it could really help me grow my Handcrafted business. I desperately need guidance so that I’m not so overwhelmed because I don’t like that it interferes with me creating. I would love for someone to give me advice on what I’m doing wrong and how to do things right. My shop is, http://laurabelle.artfire.com, and I will put my blog in the URL option you have here. I love your blog and you have a great sense of humour. :) I am glad I found you. Thanks for all the freebies you sent out. hugs

  • I love all your videos Mayi and look forward to them every week. I look at my business as a constantly evolving planet. When something doesn’t work I make it extinct and create something new in place of it!

  • Carrie says:

    After 3 years of having my shop, I’ve finally learned how to budget and have a chart for it! Keeping costs low and at only a percentage of your revenue is key! Like you said Mayi, use your resources that you already have on hand! Love the dancing at the end of the video! ;D

  • jojoebi says:

    O opened my easy shop a couple of years back but wanted it to grow slowly initially until my son was in school, over that time I squirreled most of the money I made so that when the time came I would have some $$$ in the bank to invest in what I needed to make it big. That time has come and thanks to Mayi’s advice I joined b-school. It was a MASSIVE investment for me but I have learnt so much from it so far it was worth all the scrimping and saving. Although I am not making a decent salary (yet) I do have money on the side now so that I can step up my game from the free websites to a professional paid one etc.
    Editar

  • Bonnie says:

    Mayi, With your sweet, sweet energy you put a smile on my face and in my heart. May you be blessed in all areas of your life. I love your willingness to share!

  • Kristal Norton says:

    This video couldn’t have come at a more perfect time. Thanks for the slap in the face Mayi! I’ve been contemplating on purchasing an expensive program to host my new e-course that’s coming up. But REALLY I could do it for free on a more simple platform. I get so caught up in wanting everything PERFECT from the beginning that it slows me down. What I really need to be doing is just getting it done!! Thanks Mayi! :)

  • Meagan says:

    Bahhh, hhaaa, haa! I loved the entire video, but I totally loved the end! Fabulous! Thanks for the laugh!

  • Nicole says:

    HI Mayi Way to rock your sunglasses!! My path to Ka-ching started out with mass loads of reading!! “9 Creative Women Share Secrets to Succeeding With Social Media”, “Brilliant Marketing Tricks Book” to name a few. As I have progressed, I think I need to re-read as a refresher because I think I am in in much different place a year later. I designed and made handbags for friends and family feeling comfortable in my little studio. I was so nervous when I signed up for my first craft show, with the urging of my sister, at a local school. I couldn’t believe how well I did! What was I so afraid of?? silly. silly. silly. Thanks for always putting a smile on my face and helping me to stay on that path :)

  • Sarah says:

    Hi Mayi, I am still in my pre-start up phase! I am reading, reading, reading and trying to take in as much wisdom as I possibly can. And, great end to your video, totally made me giggle!

  • Sherri says:

    Hi Mayi, As usual I love your Friday video! I try to minimize costs by using blogspot for my blog, taking advantage of social media and where possible finding free or cheap ads I can buy to promote my etsy shop. Love ya girl!

  • Jennifer says:

    Hi Mayi! Thank you so much for this video. I am a jewelry designer on a BUDGET, and I really appreciate your advice. I just spent pretty pennies on courses to add to my skills, and that comes with a materials list ($) too. I’ll spend wisely and think of you!

  • Jenna says:

    I always enjoy watching your Friday videos, you give good advice in a fun way.I have an etsy shop & have made a few sales. I have a blog too using blogspot. But I feel like I still don’t know what I want to do when I grow up (I’m 48 years old!)…I just like to make stuff and right now Art Journaling is my ‘thing’. I’ve even had a few classes teaching what I’ve learned about journaling but I guess I’m still not exactly sure what my ‘calling’ is…I have things I want to try, but just don’t seem to be able to execute them…don’t want to give up, but not sure how to move forward…All I know is that I like helping people, and I’ve been working on leading a more positive life and wish others could do the same, it really does help banish all the drama that seems to come into our lives so easily! Thanks for doing the giveaway!

  • Ashlynn S. says:

    Zero to kaching, for me, is still in the business plan writing stage. I’m in college, broker than a joke, need a new car, but I still manage to stretch my dollar! I babysit as my job and while the kids are sleeping/resting I can get my research done or crochet some products. My lovely mother gifts my products to get my name out (she has a LOT of friends) and by her doing so it has gotten me a small customer base. I know it is going to take me a while, but my dreams will come true slowly but surely. :) your videos make me giggle and thanks for all the free info (I’m keeping my costs low ;])!

  • Iris says:

    Hi Mayi! I just found your blog and absolutely love you and and your videos! For me, my path to Ka-ching isn’t complete yet. I don’t have much money so I’m starting with free everything! From my site to the blog and marketing. I try to contact people in my community for guest posts and other things to get the word out! Thanks for all the amazing advice you give!

  • Aime Hernandez says:

    sweetie…this is different from the other girls because i havent started any bussiness but…planning on doing it (with my 2 sisters) and hearing you speak about quitting your job to star on your own and all made me do it! we are currently stating this new venture(mexican food with a twist) and i must soy you were my inspioration

  • Ashley P says:

    I spent a little more than $100 in my business but I bought supplies that I will also use in the long run if the item doesn’t sell so it’s not that big of a loss for me (however it would be nice to sell my stuff!). I’d love to win and see what other helpful tips are in that book!

  • Elizabet Valenzuela says:

    You are so funny and you sharing your experience is why you are successful.I try to stretch every dollar to get to the next paycheck. If I shop at good will and look for the special at the grocery store. This year I want to label my daughter school supplies with cute labels. My daughter tells me that I don’t have to so we can save money for her school clothes. Gabby is a very understanding 8 year old and I try to give her what she needs and reward her with something special because she is worth every kiss she gives me. Thank you I wish you more success! God Bless!

  • Katherine says:

    hmm… stretching dollars? mine do yoga! I try to use free trials and samples as much as possible, and I sell off things that are no longer of service – biz books that no longer serve me, a stack of post-its and a pile of pens… anything that can be useful to someone else while I try to fund my biz and get my online sales to, well, to sail! :) I also barter as much as possible and when all else fails, I try again and again to figure it out for myself (with the help of Google, of course!). Thanks for the always fun and inspiring videos!

  • haroulla says:

    Mayi!! :) I loved your dance so much, this is now my current ring tone. Lol! What I do is collect free or very cheap books/magazines, (for my collage paintings) for example 5 books at 2 euros – which in turn helps out people in need… I also clean out my aprtment and sell off anything I don’t need anymore and use that money to buy more supplies. And, I have beads and buttons from when I tried my hand at jewelry, but now find ways to use those when creating my headbands. xo

  • Cathy says:

    My oh my… I guess it’s confession time for me!!! So here I go… Next week my blog – patchesofbeing/retalhosdeser – will turn 1 year old. Nowadays, it’s meant to be a place for inspiration, both for me and for others. But when I begun it, I didn’t know that was it’s purpose. Back then it was a project intended to help me turn my life around and start a successfull business of my own to leave the troubles of “normal” jobs behind for good. The thing was, I had no idea of what I was good at or wanted to do. But I did have some ideas I wanted to try out… Lets just say my “hubby” wasn’t so happy about my little investments on materials to find it out, that were quickly set aside for I wasn’t quite happy or sure about the results! Well, to be honest, I didn’t really spend that much, but I did spend a couple of euros (around 30€) buying some things that are still untouched. Anyhow, he called me up on that and he was right, so I quickly put an end to it. All the rest (blog, social networks) that I now use is free… But I’ve been able to gather some pretty usefull info that way (searching the web and reading others blogs and stuff – all for free so far) and to find my way… Today, my life has yet to be turned around like I meant it to happen, but I’m in a happier place. I now have some projects on the go, keeping cost control on mind and maping out strategies to apply the required investment in a smart manner, and who knows what the future will bring? Shame on me, shame on me…. Hehehehehe ;) XOXO Cathy ;) PS – Mayi, thanks for sharing your beginner’s experience. Although I must say, you didn’t sound like such a beginner, for you got it all right!!! ;) Keep it up, sweetie!

  • Tabassum says:

    I know I want to go BIG, but my wallet isn’t there yet. So instead of waiting for my ship to come in, I decided to go ahead with my dream and make it happen now. I researched everything I could about starting my own clothing line without physically building a store or spending thousands of dollars in fashion trade shows or showrooms just to get the word out. I set up an online shop at http://www.ustrendy.com for free, I opened a facebook, twitter, and instagram account to start networking and publishing my work, and now I’m working on a blog for my brand on wordpress for free. I also just got back from Madrid where I did a pop-up store event for my brand in a famous Spanish designer’s flagship store in the heart of Madrid’s most exclusive shopping district because I applied to participate in a program that supports emerging designers. There is no way right now that I could ever get on that street and sell right knowing how incredibly high the store rent is there. And lastly, I’ve used my sisters to model my clothes and myself and for the products themselves, I’ve also incorporated perfectly good recycled fabrics or leftover fabrics from factories to make my clothes. It’s crazy how factories will toss new fabric! These are just some of the ways, I have worked to promote myself without loans and without credit cards because Lord knows that I don’t need to go bankrupt just to follow my dreams

  • nicole s. says:

    Let’s see, how to keep the cost to minimum… Selling digital stuff like pdf, illustrations, music, movies or even tutorials is the first thing I did. I save paper, gas, money and most important, I could ship it anytime anywhere. For marketing you could ask for an interview or collaboration where the other part will make a post about this with a link to your blog!!! It’s a good idea to try new things like create an app, then ask your friends for feedback. This is the key, your friends will ask you questions like what is this for or I can’t change the font color or things you didn’t even think about. Believe me, I had to re-do all my work because of this. Still working on in, but I have faith that this time will be amazing. Find a community. Share, comment, participate. You will make friends, and just like Mayi says, they will buy from you all the time. Not only for the buying – selling thing, but to get your doubts, anxieties and questionings out and find some answers, your community sure has been there.

  • Agatha says:

    Mayi eres simplemente genial!! I enjoy your videos a lot every week :) My journey selling handmade (jewelry) started about 5 years ago. I’ve always been a sucker for shyny stuff so I would spent a lot on materials and ended up making tons of pieces which I would never sell basically because I was shy of showing them off :S One day the hubby decided it was enough hahaha and set up a profile on facebook for my brand (decided to call it Akemi), that was long before pages existed on facebook. I would only feel confident enough as to invite a couple of my close friends but he invited all of his contacts, in a day I had already 100 friends, in two weeks I was featured in a local magazine (oh yes! I forgot to tell, all of this happen while we were living in Venezuela), in 6 months I had already done 3 craft fairs and in a year I had already 2000 friends and was selling online only thru facebook, so no expenses were made regarding Marketing, hosting, etc. Right now, the profile has +4000 friends and I am still getting invites everyday, however, the brand is going thru a heavy makeover (change of name, logo, packaging, everything) and this time I am doing it from Barcelona, Spain, so basically its like starting over but I am loving it! During this four years I have learned a lot about advertising, marketing, client management, design, etc., I am still learning. Everyone should now that you do not need loads of money to start a business from scratch, all you need is a push (whether from yourself of from a love one like it happen to me) and really want it. “A vision without a plan is just a dream. A plan without a vision is just drudgery. But a vision with a plan can change the world”.

  • Alison (The Petit Cadeau Blog) says:

    I’m keep my start-up costs down by establishing a following through my blog first (before I launch my products) – I’ve designed my blog using free templates, free social media icons (there are some BEAUTIFUL ones out there!) and lot’s of great free online tutorials on blogging and blog design!

  • amy says:

    Great video! Great advice :) Thanks for the great newsletters!

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