I dunno if you know this, but in 2005 when my dad and I co-founded Life Blends people thought we were nutz. Quite literally.
“You’re gonna make freshly squeezed juices? No pasteurization? No added water? No sugar? No additives? No preservatives? Wait! You’re telling me they don’t last 76 years in your pantry? Say whaaaaaat? I don’t get it!” They said.
The following year we were given the highest national award for business innovation.
Innovation is, and has always been in our DNA. Daring to do what we believe in hasn’t always come easy, but it feels gooooood.
Our door has been knocked multiple times to go bigger, to make more, to cut corners, to take short cuts, to add X to extend shelf life by Y. You name it. We’ve heard it all. It’s seducing, don’t get me wrong, but none of it helps us sleep at night, so we said NO. EVERY. SINGLE. TIME.
After 13 years of making freshly cold-pressed juice daily, we are proud to say YES to a our new ECO bottle. Cause after a while it becomes more than just a family business, ya know? It’s starts to be about legacy, about doing our part, about leaving our mark.
We want to be known not just for making freaking-amazing juices that are good for you, but for doing it in a way that also cares, respects and honors our planet.
There is no Planet B. That’s why our new packaging is 100% biodegradable and 100% recyclable. Piiiiiiinch me.
Let’s build a better world for our kids, and their grandkids, and for our puppies, cats, pandas… and EVERYBODY. Okay except lizards.
Life Blends just go a mayor upgrade. Life Blends 2.0 is here. Greener than ever. BOOM!
And that’s the real story.
Now I would love to hear YOUR crazy biz story. What decisions and core values help YOU sleep at night? Tell me in the blog comments.