If you’ve been wondering if the world really needs another blogger + another photographer + another coach + another preschool + another yoga instructor + another designer + another skin care line + another jewelry brand + another insurance advisor + another real estate agent + another (insert what you do here). The answer is: It depends.

People aren’t just looking for someone else to say exactly the same thing, in the same way.

There’s room, regardless of how crowded or sparse a market is, but not just for you to say the exact same thing in the exact same way, but for you + your unique perspective + your opinion + your personal style.

That’s why there can be so many pizza places in one town, so many types of Dijon mustards in one supermarket.

But you can’t expect to be discovered + liked + trusted, or to have prospects lining up to buy your stuff, if you’re like everyone else.

How are you not like everyone else? How to be original?

Instead of telling you, let me show you how ONE brand is escaping the competitive herd + being heard.

Peace of Mind is a non-boring insurance + real estate firm. Hubby is the co-founder, together with my brother in law. They are doing things differently.

Click play to watch today’s very special case study episode!

I hope that this case study will inspire you to inject more personality into your brand.

Your turn. Tell me ONE thing that makes your brand different from the competition. What makes you unique? Drop it like it’s hot, in the comments below.