BUSINESS · PERSONAL

A True (Business) Story

I dunno if you know this, but in 2005 when my dad and I co-founded Life Blends people thought we were nutz. Quite literally.

“You’re gonna make freshly squeezed juices? No pasteurization? No added water? No sugar? No additives? No preservatives? Wait! You’re telling me they don’t last 76 years in your pantry? Say whaaaaaat? I don’t get it!” They said.

The following year we were given the highest national award for business innovation.

Innovation is, and has always been in our DNA. Daring to do what we believe in hasn’t always come easy, but it feels gooooood.

Our door has been knocked multiple times to go bigger, to make more, to cut corners, to take short cuts, to add X to extend shelf life by Y. You name it. We’ve heard it all. It’s seducing, don’t get me wrong, but none of it helps us sleep at night, so we said NO. EVERY. SINGLE. TIME.

After 13 years of making freshly cold-pressed juice daily, we are proud to say YES to a our new ECO bottle. Cause after a while it becomes more than just a family business, ya know? It’s starts to be about legacy, about doing our part, about leaving our mark.

We want to be known not just for making freaking-amazing juices that are good for you, but for doing it in a way that also cares, respects and honors our planet.

There is no Planet B. That’s why our new packaging is 100% biodegradable and 100% recyclable. Piiiiiiinch me.

Let’s build a better world for our kids, and their grandkids, and for our puppies, cats, pandas… and EVERYBODY. Okay except lizards.

Life Blends just go a mayor upgrade. Life Blends 2.0 is here. Greener than ever. BOOM!

And that’s the real story.

Now I would love to hear YOUR crazy biz story. What decisions and core values help YOU sleep at night? Tell me in the blog comments.

 

 

 

Juices: @lifeblends 
Photography: @ptyology
Food Styling: @vivimartinez 
Package: @marlenefranco
Illustrations: @mayicarles

BUSINESS

Cycle of an Idea

I realized the other day that ideas have a life-cycle. Like house plants + banana muffins. Somehow, I always thought ideas were timeless, life fairy tales + McDonalds french fries.

As I was franticly going through every item on my grocery list to double check I wasn’t missing any of the ingredients to make my infamous granola recipe, I became aware that ideas have stages – from aha moment to launch, and everything in-between.

Sometimes, ideas live inside a forgotten Moleskin journal. Other times, they are planted in fertile soil by dreamers.

Ideas get stuck quite frequently too, in decision paralysis + overwhelm + rejection. Some, never make it to the sun. Others, beat the odds.

Today, I set out to map out the cycle of an idea. Here goes.

Lightbulb Moment

“Look who’s finally decided to show up? Miss Epiphany Fairy! Where were you? I showered. I called. I text messaged you. Gimme a sec to get my notepad, I wanna write everything down!” This is the initial spark.

Dream Phase

The magical place where you suddenly can’t stop thinking about your idea. Once lightning strikes it becomes an addiction. You’re in Disneyland. You’re seduced by the rush. You can’t shut up about it. You daydream about all the possibilities. You tell your mom, “Mom, I’m gonna be a millionaire!!!”. Wait you’ve never called your mom to tell her you’re gonna be a millionaire? Right. Me neither.

Implementation Station

The big commitment. “I’m serious you guys!” proclamations. The day you sit down + take a deep breath + look at your idea + tease it apart + open your calendar + map out a plan to make it happen. The plan sucks, most likely. Will probably get rewritten 107397344 times, but who’s counting? The ball is rolling. I love rolling. Rolling feel freaking amazing. And you know what happens when you feel great? Exactly! You do great sh*t. Starting is sublimely revolutionary.

The Dip

The rough patch. The low point. The moment when things stop being exciting + fun, and they start being, how can I put it lightly?, a pain in the ass.  The place where you find yourself asking, “Is it really worth the hassle?”. According to the bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused + motivated when it really counts. This is the tipping point of all ideas, either you quit or you conquer. 

World Domination

Alright, it might not feel like “WORLD DOMINATION” yet Pinky, but if you’ve made it this far you’ve already done something remarkable. You are part of the 1% who didn’t drop off when it hurt. You won because you didn’t give up too soon. The challenge now is to surface new milestones. Maybe it means bundling up a blog series into an e-book. Perhaps it’s turning an digital guide into a hard cover coffee table book. Or it might mean developing your very own app. Whatever it is, you’ll figure it out champ.

. . .

The other day I saw a headline, “I’m just here tinkling the ivories: Eccentric British pianist plays piano to blind elephants at the top of Thai mountain.” I’m serious, don’t you EVER let anyone tell you your ideas is too crazy, that it can’t be done. This guy hauled a piano up a mountain to play music for blind elephants for God’s sake! Sometimes crazy is the only way epic is born.

Our extraordinary capacity for imagination, to dream better, has given rise to the most far-fetched ideas that have taken us from caves to the moon.

Blaze on supernovas. Blaze on!

In what stage of the idea cycle are you in? Tell me in the comments.

 

 

Need help taking your BIG ideas from ground zero to the BIG world stage? Take a peak at 5K Sales in 365 Days – a quirky + practical guide to creating best-sellers in pajamas. 

This is my personal behind the scenes + my plans + my classified strategies + my reasons + my marketing + my research techniques + my customer service + my odd decision making + my sequences + my thought process + my e-mails + my pitches + my challenges + my solutions + all the messiness in-between. All packaged into 15 never-shared before lessons, totaling 140 pages of classified for-your-eyes-only biz info. 

I brought 5K Sales in 365 Days back from the aches after 2 years off the market. Made some tweaks and revamps, and if you grab it today you save $40.

BUSINESS

Completion vs. Commitment

For the most part, we spend our days trying to complete things.

Curious, because things that matter the most are not to-do material, they are fueled by passion and commitment.

I want us to talk about this for a second, and reflect upon this dichotomy. 

Completion vs. commitment. See the difference?

In the comments, I would like to know ONE thing you feel really committed to and why.

Thanks to my friend Srinivas Rao for inspiring this week’s episode.

As always, thank you so much for tuning in.

BUSINESS

Want to Instantly Feel Better?

One of the BEST ways to make yourself better instantly is to make other people happy.

But how exactly do you make other people happy?

I’ll tell you in today’s episode!

A little lovin’ goes a LOOOONG way. Not just for the person receiving it, but for the one giving it.

Do good. Feel A-MA-ZING! It’s fast acting and long lasting. 

Do you remember the last time you felt a happiness boost just for being… I dunno I good human being?

Share that thing you did in the comments to help inspire more random acts of kindness.

 

BUSINESS

The Traits of Ongoing McConaissance

This episode is inspired by Matthew McConaughey’s speech for winning Best Actor for his turn in Dallas Buyers Club.

You’ll wanna hit play to learn the traits of ongoing McConaissance.

So, I gotta ask:

  • What do you look up to?
  • What do you look forward to?
  • What do you chase? And if what you chase is your hero… and that hero is you a few years away, what is she like + what is she doing?

Whatever you decide these things are for you – whatever it is you look up to + whatever it is you look forward to + whoever it is you chasing, I say, “Do it right!!!”

You only live once but when you do it right, once is enough.

 

 

 

PS: If you want to see Matthew McConaughey’s full speech for winning Best Actor for his turn in Dallas Buyers Club, click here!

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