BUSINESS

My Pre-Friday Video Time Ritual

True tale: Found a battalion of eggplants in my fridge this morning. Pondered: “I can’t freeze them. I don’t think I can juice them. What am I gonna do with these?”

I Googled.

A Baked Eggplant Parmesan link popped up. I start salivating.

Clicked on the link. No pictures. Ain’t nobody got time for that!

Next.

Couldn’t get pass the pic with a flash. I mean, have you seen how radioactive food looks with a flash?

After 5 rounds of clicking + whining, I’m basically about to lose it. Mayi’s hungry people. H-A-M-B-R-E!

Lightbulb goes on: You Tube. Cue the celestial soundtrack. That’s where I met Dani Spies. Where have you been all my life girlfriend? Her clean twist on yo’ mama’s Eggplant Parmesan had me at play.

Made it. Ate it. Danced the champion song. That’s when I had the revelation: People wanna see how you do it!

Sure they like how to’s. Bullet points + checklists are nice too. Pretty pictures without flash are super. But sometimes, most times, people just want you to show them, not tell them, how it gets done. Skip the advice + the tips + the tricks. Show me, please!!!

Now, this goes against everything I’ve been thought + know to be true. Mayi, that’s me talking to myself, “You don’t give people the fish, you show them how to fish so they never go hungry again. Right?” Right.

That’s years of Catholic School for ya’.

But what if (stay with me for a sec), what if instead of giving people the 1 2 3’s + recommending them what fishing gear to get or empowering them to find their own fishing style, I just show them how I do it. Follow along. Like karaoke.

At first, I suspect they will just copy. Copying is bad, but not if you’re baking Eggplant Parmesan for hubby or not launching an Eggplant Parmesan e-book tomorrow.

First attempts are scary, so we’re tempted to follow the instructions word for word. But practice seeds confidence – confidence to break the rules + play + experiment + tweak a little something here + whoops why not add some carrots there. Bam!

We don’t stay amateur for very long when we admire our mentors. We honor their guidance by making up our own recipe.

Until now, I’ve only shown you how to fish. Today, for the first time E-V-E-R I want to show you exactly how I fish, so you can copy me, if you want. So you can practice with a life vest or like we call them around here “flotis”. So you can reach confident. So you can find your voice. So you can make it yours.

Your own is good.

To start the show not tell saga, I’m letting your inside my entire pre Friday Video Time ritual. Ta daaa…

I want to hear from you!

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