BUSINESS · PERSONAL

A True (Business) Story

I dunno if you know this, but in 2005 when my dad and I co-founded Life Blends people thought we were nutz. Quite literally.

“You’re gonna make freshly squeezed juices? No pasteurization? No added water? No sugar? No additives? No preservatives? Wait! You’re telling me they don’t last 76 years in your pantry? Say whaaaaaat? I don’t get it!” They said.

The following year we were given the highest national award for business innovation.

Innovation is, and has always been in our DNA. Daring to do what we believe in hasn’t always come easy, but it feels gooooood.

Our door has been knocked multiple times to go bigger, to make more, to cut corners, to take short cuts, to add X to extend shelf life by Y. You name it. We’ve heard it all. It’s seducing, don’t get me wrong, but none of it helps us sleep at night, so we said NO. EVERY. SINGLE. TIME.

After 13 years of making freshly cold-pressed juice daily, we are proud to say YES to a our new ECO bottle. Cause after a while it becomes more than just a family business, ya know? It’s starts to be about legacy, about doing our part, about leaving our mark.

We want to be known not just for making freaking-amazing juices that are good for you, but for doing it in a way that also cares, respects and honors our planet.

There is no Planet B. That’s why our new packaging is 100% biodegradable and 100% recyclable. Piiiiiiinch me.

Let’s build a better world for our kids, and their grandkids, and for our puppies, cats, pandas… and EVERYBODY. Okay except lizards.

Life Blends just go a mayor upgrade. Life Blends 2.0 is here. Greener than ever. BOOM!

And that’s the real story.

Now I would love to hear YOUR crazy biz story. What decisions and core values help YOU sleep at night? Tell me in the blog comments.

 

 

 

Juices: @lifeblends 
Photography: @ptyology
Food Styling: @vivimartinez 
Package: @marlenefranco
Illustrations: @mayicarles

PERSONAL

I will miss it. A lot.

Today, our alarm clock didn’t go off. Olivia wakes us up at 6:19am. Her bus picks her up at 6:30am. I panicked as she said, “Ya es de día mama… quelo ir a la escuela.” (English Translation: It’s daylight mom… and I wanna go to school).

I seriously considered telling her it was Sunday, but in a split second of rush/adrenaline/guilt/mom-power, I said, “We’re gonna make it”. Skipped the usual bubble bath. No Moana tunes. Brushed her teeth very quickly. I forget if I combed her hair. I know for sure there was no time to accessorize her uniform with the usual wood pearls n’ such. Grabbed her lunchbox, but forgot to pack a spoon for her yogurt. Called the elevator. When we got to the lobby, the bus was coming into the drive way. “Look, we did it!” 

It’s official, I blinked and she’s a threenager waving me goodbye. And as I take it all in, I wanted to write this post to remind myself to ENJOY IT. All of it. To let her climb into bed with us at night. To hold her a little tighter when all she wants is to shower with me. To sing that song she requested for the 12th time. To read that book, again and again. To embrace the exhaustion, the overwhelm, the hard days, cause I know one day, not that far away from here, I will miss it. A lot.

DESIGN · PERSONAL

BIG NEWS: I Made A Unicorn and It’s So Fluffy!

Back in May 26, 2015, I designed the most magical unicorn for my friends at Undercover.

Juicy, a handsome + good-hearted unicorn was born in an 8.5 x 11 inch sheet of paper that was then hand painted, scanned and digitalized with love by my 10 little fingers. 

Since his earliest days, Juicy has worked side by side with a handful of do-good organizations to help children in need. He’s become somewhat of a celebrity around town for his good looks and philanthropic endeavors.

But he’s lived in Rainbow-2D-Land. Until now.

Juicy is officially ALIVE!!! And it’s so fluffy!!! All thanks to the great vision of #girlboss Mary Quintero, CEO of Undercover.

Meet Juicy Fernando, the most magical friend for a rainy any day.

Want one?

I am so so so happy to announce that Juicy Fernando is now available for pre-order here!

First parcels will ship out October 1st, 2018. My birthday month. Hip hip hooray!

Save 15% when you order during the pre-sale period. Plus knock and EXTRA 10% when you use my exclusive coupon code “messy” (without the quotations).

Click here to shop now!

Be sure to follow the hashtag #JuicyFernando to catch Juicy’s adventures. 

 

 

 

Designed by @mayicarles

Powered by @undercoverboots

 

 
PERSONAL

Did I Ever Tell You About That Time I Got Stranded in an Island?

I have a confession to make.

Sometimes, when I’m scrolling through my Instagram feed and I see all those gorgeous pics of millennials having money fights in yachts (or what surely looks like it), I secretly daydream of fame + glory.

Sometimes, when I’m filming videos for my blog, I fantasize about having my very own video crew – make-up artist + personal stylist + copy wizard on my team + art director + second camera gal for B-Roll. It would be nice. And easier.

Sometimes, when I’m planning my launches, I imagine what it would be like to do everything I wanna do without having to worry about the freaking budget.

Sometimes… WAIT!

Did I ever tell you about that time I got stranded in an island?

Here’s the story.

I used to be a Program Coordinator for a Central American initiative that gathered the very top leaders in the region under one roof to talk about leadership and giving back. My back in the day gig.

Roatan, Honduras. June 28 2009. I was getting the final details ready for our next leadership seminar so I could finally go snorkeling. At approximately 9AM one hundred soldiers stormed the president’s residence in Tegucigalpa + flew him to San José, Costa Rica. Actions which he immediately called a “coup” upon his arrival there.

Later that day, Roberto Micheletti, the President of Congress and next in the presidential line of succession, declared a “state of exception” suspending civil liberties + various curfews were imposed nationwide.

Our conference was canceled. Obviously. Airports were closed. Mojito pool service was suspended. Sh*t!

Three days in, I’m STILL stranded on this island will all these VIPs, but no seminar. Things start to get scarier, and then… I have this vivid memory of Andres Botran, CEO of Ron Botran*, sitting by my side making phone calls.

* Mind you, Ron Botran is a line of rums from Guatemala distilled by the Industrias Licoreras de Guatemala, the same distillery that produces the world renowned + award-winning Zacapa line of rums. Aka his a freaking big deal.

Andres hangs up the phone, and says, “I got us a plane out of here, but it’s gotta happen within the next 3 hours. All bags stay behind”.

This would be a secret operation since all air travel was banned.

“I’m in”, I said. It seemed like my one opportunity to do something dangerous + adventurous to tell my grandkids. My Mission Impossible moment.

That night I arrived safely in Panamanian soil. Coincidentally it’s also the night David asked me to be his girlfriend.

And that day I learned about the power of being somebody. Someone very important people respect + admire + love. About the power of knowing people, who know people, who know people. About the power of being able to snap fingers + make the unimaginable happen.

And I remember thinking, “I WANT SOME OF THAT!”

One day I want be able to pick up the phone and be like, “Hey sistah, it’s Mayi Carles here. I need a favor. I mean a plane.” Or whatever.

For years, I’ve been scared to reveal this secret. Will people think I’m an ego-maniac? Am I?

Am I ku-ra-zy for wanting to live in a world were problems get solved by people? Not United Nations, not governments, but PEOPLE?

Am I selfish for wanting to live in a world were honest hard work gives you influence? Influence to truly create big tsunamis of change in the world, the good kind?

Am I opportunistic for wanting to live in a world where karma is at stake everyday all day? Karma that gets innocent people out of sticky situations, sometimes in the form of a private jet, why not?

Am I alone? Wouldn’t it be nice to be recognized? To be stopped in the street by complete strangers, “Hey, I saw what you did there. I thought that was pretty cool.” And to use that “celebrity” status to make the world a better place?

Can we talk about it? In the comments? Cuz I don’t want to feel weird about this anymore.

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