Heartmade Blog

From Inny Mini Biz to Mega Empire


Ya’ know it sista’. It’s Friday video time!


When you started out your creative business chances are you spent a ton of time trying to get noticed. Does this ring a bell?: you bought ad space on high traffic blogs + you tweeted all day to “promote” your work + you crafted crazy promo’s that nearly hand out our products for free + you sent out a ton of guest post proposals in the hopes that someone would want to run your story.


Been there. Done that.


We do so much + give even more + sleep so little + make even less (I’m talking about the Benjamins honey) + dream of the day we’ll be able to pay ourselves a juicy paycheck + buy that rocking camera on our wishlist + take hubby to Bahamas. Now wouldn’t that be sweet?


While there’s no way around starting at the bottom, unless your Paris Hilton of course, there comes a time when you know you’re ready to pick up the pace + transition from inny mini small business into mega ultra supercalifragilisticexpialidocious creative empire.


If you no longer have to scream from the roof tops “please look at me me me me”, but people are starting to buzz about you, then it’s a great time to go back to the drawing board + polish the way you’re running your business to leave behind the old school ways + embrace the high voltage speed of high rollers.


Today’s video will show you how to transition from inny mini biz to mega empire.



In today’s vid’ I’ll give you 5 actionable tips to make the transition from small to gigantic:

1. From guarding every penny to looking at money as an opportunity to invent.

2. From being 100% DIY to outsourcing + collaborating + partnering.

3. From thinking Etsy is your universe to knowing the world is your universe.

4. From spending all your time clicking to spending all your time playing + creating + selling like a pro.

5. From underpricing + apologizing to treating yourself with respect + valuing your gifts.


take action now

1. Take a moment to fantasize exactly where you want your business to become. Don’t limit yourself or censor your potential.


2. When you’re done with step numero uno, I challenge you to jot down your crazy dreams below, but do it right away, before you get distracted with stupid stuff that don’t do anything for your dream. Why? because cerebral dreams are weak dreams. When you want something bad enough you write it down + even share it for extra accountability.


If not now, when? If not you, who will?



Mayi Carles


Prop Credits

Fabric Bunting Flag by Merriweather Council

Twist Bow by Mayi Carles

25 Responses to From Inny Mini Biz to Mega Empire

  • Erin Giles says:

    Ahhhhh first to comment! Where I want my biz to go…

    I want to have a hub site for my three sites.
    1. My Jewelry
    2. Photography
    3. Working with me!

    I would love to be able to have gallery shows, be featured in magazines, have my jewerly and designs in shops/boutiques. I would love to be able to help other creatives somehow too, but not sure how yet. I get very frustrated in myself when I feel like I don’t know what the ultimate HUGE dream is for me. Do you ever feel like that Mayi?!? LOVE the video, and of course the dancing! You are too adorable, and I love your friday vids:)

  • Jenn Tolbert says:

    Hi Mayi! Love, love, love your spirit! I want to be a Christian author that specializes in writing motivation books for women!

    P.S.-Thanks for helping me figure that out! In our session, I spent a lot of time trying to convince myself that another (good) idea was my dream. Thanks for helping me figure out what my dream really was!

  • April Starr says:

    This was SOOOO great! I feel like I’m going through a big transition time, and some these I’ve got (like not guarding the $ – I DID buy my dream camera recently w/ my creative biz money, and I viewed it as an investment!!), and others I’ve been starting to realize (like branching out from just Etsy), and others I REALLY needed to hear. Like stopping SO much PR, and focusing on what I DO. And being all DIY. Because I do everything myself, from the techie stuff to building my boxes and handmaking my packaging, etc, etc, and it takes away my time.

    Oh, and you crack me up with all the clapping πŸ˜€ And I looooooove the bunting, of course! πŸ˜€

  • mayicarles says:

    Erin: YAYYYYY first comment!

    I love the idea of having an umbrella/mother site where everything comes together.

    “I get very frustrated in myself when I feel like I don’t know what the ultimate HUGE dream is for me.”
    Are you a Libra? hehehe. Just kidding. Anyhoo, I know how that feels. I’m a perfectionist + like knowing exactly where I’m going + exactly how I’m getting there. The thing is, life is not this “ultimate” thing. We are always growing + evolving + playing + testing things out. If we remain fixed, we never grow or we sure limit ourselves a whole lot.

    When I catch myself holding down to antiquated ideas + dreams, I tell myself: “Mayi is time to grow. It’s gonna get bumpy + it’s going to get uncomfortable, but it’s also going to get so much fun”. So I jump.

    My advice to you hon is: don’t think that your dreams have to be this static thing. They’re here to give us purpose + direction, but they’re also need polishing + hair cuts + a makeover every so often so never worry if you don’t know exactly where you want to be when you’re 99 πŸ™‚

    I sure hope that by that time we’ve hanged out at least 10 times in person πŸ™‚

  • Amy Nieto says:

    Loved this, love your energy! I need to let go of fear of success. That is what is holding me back from shining. But today I will be sewing, sewing and designing, designing. Thank you for the video and honesty!

  • mayicarles says:

    Jenn I’m so proud of you honey! It’s far too easy + far too boring to do the same thing that everyone else is doing. It takes guts to do things different.

    I’m so happy you found you true passion.

    You go girl!

  • mayicarles says:

    April: Oh yes yes yes girl. I can totally see you’re at this crossroads, ready to jump! It’s super exhilarating but also ultra scary, right?

    Know what really helped? To write down in 2 columns my old antiquated ways + in another column my new ideas. Some things will of course remain the same because they’re part of who you are + you’re essence, but other thing will need to be thrown in the garbage + substituted by new models that keep up with our dreams.

    Can’t wait for our 1-on-1 to dig deeper!

  • mayicarles says:

    Amy: You are very welcome my dear πŸ™‚

  • April Starr says:

    Ooooh, that’s a great idea, Mayi, I’ll totally have to write that out, I think that will be super helpful! I can’t wait for our one on one, either …. my husband is taking our little girl out for a daddy-daughter date that night so I can focus on biz and brainstorming! πŸ˜€

  • Lisa says:

    Mayi, I have big dreams, but they seem to change as I go along the path. I’m still finding out what I do best, and I’m so glad you are here to help me with that! I can’t wait to find out the new program with April!

  • Allisa Jacobs says:

    Love your energy & five small mindsets to get rid of…I’m taking on your challenge and going to think big! I usually start dreaming by listing in my head all the parameters & boundaries & preconceptions…but would like to just dream and then figure out how to make it happen! Thank you! xoxo

  • Lakshmi says:

    Hey Friday video dancing girl !! I love your energy and the dance of course!
    This year these are my challenges :
    1) Take my blog to the next level – make it more professional .
    2) be able to offer services that will help other artists – like many , I’m not sure how or what that will be .. Need to figure that out .
    3) work extensively to create more unique and outstanding illustrations/products
    4) start my OWN website and not depend on etsy for traffic or sales .

    Lofty ambitions ? Maybe , but I like to dream big πŸ™‚

  • alexis belon says:

    Um. I didn’t go through all that.

  • Kelsey says:

    Hey, Mayi!

    Like I was telling you on Twitter, I haven’t been able to stop talking about this very thing ALL WEEK! I’m talking world domination, here I come. haha. πŸ™‚

    So these are the things that I’ve been tossing around this week:

    *I’ve been debating back and forth about joining ARTrepreneur. Not because I wasn’t sure it’d be worth it, but because of the expense. But I decided that me AND my business are worth investing money into to help us grow. I signed up tonight. πŸ™‚

    *Growing my blog and my readership. I started working on a new series this week, interviews with professional artists. I’m also looking to bring on another writer for a weekly post series (any volunteers?) and people who are experts in other areas than I am.

    *I would love, love, love to be officially helping people begin their creative businesses. I’ve helped three friends through this process in the past year and have two more very interested in becoming professional artists.

    That’s what I’ve got so far, but the wheels are still turning! I’m so excited it’s not even funny! πŸ™‚

  • Jeanie says:

    You’re mad Mayi, loved your video. Given me much to think about. Very timely, I’m about to make myself a coffee, get out my PJ’s (hey it’s the weekend), and sit down to plan my next 6 months focus. I feel like you’ve just poked me with a stick and screamed ‘remember to dream bigger’. Awesome, thanks.

  • Jessica says:

    cute dance πŸ™‚

    Too many plans to list here though. I’ll take your advice on not commenting on blogs though. It seems to have been a terrible waste of time for me.

    *happy friday*

  • linda says:

    You are so energetic – it’s fabulous! Love what you said about not having to be totally DIY. We really can’t do it all ourselves and it’s best to do what you LOVE anyway πŸ™‚ I just had that realization myself…that it’s a-okay to ask for help sometimes! Then I also woke up Friday morning and felt courageous…so just did the thing that scared me the most (video!). It was fantastic to just do it, instead of think too much and eventually back away from that scary thing. Funny coincidence, but totally relate directly to your video this week. I feel like doing those scary things, just lightened my load and brought me so much confidence in general. I am realizing that it is always scary to share more of yourself, but the benefits are so worth it…it is so worth sticking your neck out! Thanks for inspiring as always and spreading your energy πŸ™‚

  • mayicarles says:

    Lisa: Ohhh that’s the way to go hon. Congratulations. Keep sculpting + polishing your dreams. I do still recommend writing them down + scratching the one’s that no longer work + adding new to the list. Like my mentor Laura Roeder likes to say: “If it’s not down on paper, it won’t happen” πŸ™‚

    Allisa: The love is mutual my dear, just like I said on twitterland :). You’re so fabulous, you really have no excuse not to think gigantic hehehe. It’s amazing what happens when we write down big crazy dreams. You would think it would be more overwhelming, right? But in fact (and of course this is just speaking from personal experience) it seems that the world conspires to help you make it happen. Gigs start to come in so you can buy the camera you always dreamed of or pay that coaching program you just purchase. It’s amazing!

    Lakshmi: We need to get together for a dancing party my friend. By the way LOVING your lofty + crazy ambitions. That’s the only way to roll.

    Alexis: You didn’t go through the crazy “please look at me phase”? Woowww that’s impressive πŸ™‚ You’re are one lucky girl!

    Kelsey: hahahaha love the world domination mentality πŸ™‚ LOVE IT girl! Thanks for sharing some of your dreams (+ even action wooohoooo) + embarking on this challenge together. Talk about social accountability right? Hehehehehe. And I love that you joined ARTerpreneur. Don’t forget to sign up to have your shop critiques πŸ™‚ I’m selecting a winner on Monday for review.

  • mayicarles says:

    Jeanie: hehehe! Glad this way timely honey! By they way I just typed that in my PJ’s πŸ™‚

    Jessica: Heyyyy girl! Ohhh boy you’re making me curious. I’ll have to pop in to your site to see those big plans in development.

    And I must also clarify I’m not opposed to people commenting on blogs. I love to comment on the blog that really ignite a spark in me. You’ll always see me in the comments at Blacksburg Belles + Danielle’s Spurge blog + Paper N’ Stich + Tara’s. It’s not commenting for commenting sake. I see it more like fine cuisine… quality of comment versus quantity πŸ™‚

    I still so so so so much appreciate that you let me know you’re here πŸ™‚ Makes me happy + wanna reply back πŸ™‚

    Linda: you did video??? Ohhh send me a link I wanna see! And you’re right the benefits wayyyyyyy compensate for the butterflies in your stomach. Did you think it was easy to show the world I’m a little goofy dancer hehehe? No, not easy. But once I hit published I felt so courageous + happy. Just like you said!

  • linda says:

    Funny thing is that even though you say it’s a goofy dance, I think it’s super cute, inspiring and energy vibing!!! So here’s a link to my first video ever, introducing myself and website for art licensing – the business I am jumping into! http://www.tortagialla.com/2011/05/20/ride-that-wave-of-courage/ I was sooooo worried in the past about how people would think I’m crazy or whatever…but now it’s like, all is okay, I’m fine, people like it and the world goes on. It’s exhilarating to just do it and conquer your fears. I think each time, we must gain more confidence power points…because we will inevitably do it again and do more. My mind is racing with more crazy ideas… it’s like powering up!

  • Tabassum says:

    LOL! πŸ™‚ Luv it! Got my Mayi energy shot for the week!

    I had a lightbulb moment when you said that you have to stop doing so much PR and spend more time on what you do. It just donned on me that I have to be creating more pieces instead worrying so much about getting into stores, getting more press, getting known on blogs,getting more customers..etc.. I also need to devote a lot of time to my craft and what it is that I am offering.

    Here are some of the top things that I want to transform right now (and one of them is not about spending more money for my company b/c I already do that too well :)) :

    1. prices (I’m undervaluing my work for fear of not selling anything)

    2. get our own website this summer (or this year). I need our customers to have a full brand experience and they can’t do that where we are selling now.

    3.hire someone to help out w/ tasks that I don’t have time to do (like household chores!) so that I can spend more time in the studio or just for myself.

    4. one-on-one biz coaching to streamline
    my vision.

    I think these things will really catapult our company to the next level.

  • Clemence says:

    That really is a super awesome video!

  • La Alicia says:

    Mayi, you crack me up and inspire me all at once! You’re awesome!

    I’m working on growing my handmade business to a level where it can support me. Currently working on finding places to teach handmade craft classes to increase my streams of income and so much more!

  • gabbie says:

    I been trying since 2004 to get my little empire in the making to where i can say hey am good , I know am good ,I need to get out more online and get the word out am web and graphic designer that also makes jewelry and such .. i have a small following on facebook and a few pepople on twitter I want Miss evil kitty to become a bigger cooler chick then what she is already. I dont twitter a lot i do facebook like a few days a week but i havent seen any sales from it

  • Brittany says:

    Thank you very much for the advice.

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