How to Get an 80% Open Rate on Your Newsletter
I tend to shy away from Google Analytics + pie charts + statistics + anything with a percentage sign in it. Something about em’ tele transports me to High School Math class + my “Algebra de Baldor” book + I begin to slowly suffocate + perspire like a marathoner.
But like doing my taxes + cleaning the toilet + shopping for batteries, every once in a while I force myself to check my numbers, even if it’s just once a month, to see what’s up – check for peaks + trends or anything unusually extraordinary – like finding out my newsletter’s open rate is 80% as opposed to the 30%-40% most internet entrepreneurs get. Holy homemade guacamole!
After doing the victory dance to Beyonce’s “We Run the World” song + analyzing the situation with a magnifying glass, the sky cleared + the voice inside my head exclaimed, “Eureka! Wait a second! Shut the front door! No way Jose!” Right then + there I knew I had landed on something big. Surely one of those lightbulb-moment milestones for my business. Something I couldn’t believe I didn’t know before.
And then, I got a sudden urge to pass on my findings to you, so you too can increase your open rates + overall conversations. Like the sound of that?
Bingo! What a perfect story for Friday Video Time, right?
After watching today’s episode, all I want you to do is take a cold look at your business practices + make the shift to the new proposed model.
Is there anything you see yourself tweaking right away? Any revelations? Aha-moments? Add your feedback below. I’m so pumped to hear it.
And feel free to click on any of the “Tweet Me Shout Outs” below to spread your favorite quotes from today’s vid.