Heartmade Blog

How to Get an 80% Open Rate on Your Newsletter


I tend to shy away from Google Analytics + pie charts + statistics + anything with a percentage sign in it. Something about em’ tele transports me to High School Math class + my “Algebra de Baldor” book + I begin to slowly suffocate + perspire like a marathoner.


But like doing my taxes + cleaning the toilet + shopping for batteries, every once in a while I force myself to check my numbers, even if it’s just once a month, to see what’s up – check for peaks + trends or anything unusually extraordinary – like finding out my newsletter’s open rate is 80% as opposed to the 30%-40% most internet entrepreneurs get. Holy homemade guacamole!


After doing the victory dance to Beyonce’s “We Run the World” song + analyzing the situation with a magnifying glass, the sky cleared + the voice inside my head exclaimed, “Eureka! Wait a second! Shut the front door! No way Jose!” Right then + there I knew I had landed on something big. Surely one of those lightbulb-moment milestones for my business. Something I couldn’t believe I didn’t know before.


And then, I got a sudden urge to pass on my findings to you, so you too can increase your open rates + overall conversations. Like the sound of that?


Bingo! What a perfect story for Friday Video Time, right?


After watching today’s episode, all I want you to do is take a cold look at your business practices + make the shift to the new proposed model.


Is there anything you see yourself tweaking right away? Any revelations? Aha-moments? Add your feedback below. I’m so pumped to hear it.


And feel free to click on any of the “Tweet Me Shout Outs” below to spread your favorite quotes from today’s vid.


You rock for sharing. Bet you already knew that, didn’t ya’? Well, you do now (wink).



Mayi Carles

27 Responses to How to Get an 80% Open Rate on Your Newsletter

  • Kim Gosney says:

    I’m totally shocked that it’s not 100% because you are so totally AMAZING! Funny that you mention this topic today because I have been working on my website to make it more stream lined. A question that people usually ask me is that they want to know what the quality is of my printed stationery. I am thinking of adding a “Why You Shouldn’t Buy From Me” to my FAQ’s letting people know that if they really want to know about the quality – I will shoot them a teeny tiny LOVE note in the mail. I always have tons of GLITTERY stationery lying around and on the internet it so hard to see quality. So thanks again my friend for an absolutely AMAZING Friday Video Time! Now I’ve just got to get my bootie in gear!

  • Sharon Moore says:

    Cute and informative. I’m definitely going to share this on my FB business site (when I get it set up)and blog.

  • Sharon Moore says:

    A lot of gaming sites use the negative techniques you describe. It puts such a blah on game play and is used to try to get players to subscribe in order to avoid the ads. However, it not only makes me not to want to subscribe, but I don’t visit as often or come back at all. I mean, how many times do I need to see an ad for toe fungus cream in the span of ten minutes?

  • mayicarles says:

    Kim: Let’s do something, the day I get an 100% open rate + you see out your glittery stationary we’ll have a virtual cupcake party. alright?

    By the way about the quality of the printing, I think having a couple of pictures in high resolution professionally taken, like the ones that appear on moo could really help. You don’t have to take them professionally for all of them, but just having a sample kit could help some prospects hop the fence πŸ™‚ Just a thought.

  • mayicarles says:

    Hey Sharon: So excited to see you apply this πŸ™‚

    Ohhh yeah most online gaming sites feel like the Vegas strip. Not a friendly experience.

    HAHAHAHAHA “how many times do I need to see an ad for toe fungus cream in the span of ten minutes?” EXACTLY!

  • Andi says:

    Mayi, you are terrific! Love your Friday videos — entertaining, inspiring as much as informative in a very fun way. I have much work to do…. Happy Friday!

  • mayicarles says:

    AWWW, thanks Andi. You are the best! So happy to see you here πŸ™‚

  • Vanessa Vinos says:

    Absolutely FABULOUS!!! Your info is on the money, but your energy is second to none!!!
    LOVE getting your vids in my Inbox πŸ˜‰
    Happy weekend Sweets x

  • mayicarles says:

    Vanessa: Knowing that makes me the happiest! Best wishes to you too sweetie πŸ™‚

  • Gabriella says:

    You are amazing! Seriously. These videos crack me up – and you have so much to offer. I look forward to these each and every week!

  • kristin says:

    GREAT post/video! I was thinking about this very thing the other day. I have some work to do. πŸ™‚ Love your energy!

  • mayicarles says:

    Gabriella: Hahahaha I’ll take laughter as a complement. I know you are laughing with me + not at me πŸ™‚ And it feels darn good πŸ™‚ LOL.

  • mayicarles says:

    Kristin: I think you are doing a great job with your site already Kristin. Keep up the great work + keep hustling πŸ™‚

  • Stephenie Zamora says:

    Awesome points Mayi! I used to be sad when people jumped off my list and wonder what I did wrong… now I send them off with love (actually, I just don’t get the emails anymore :D) because I know we just weren’t a good fit and I PREFER them leaving to just having a bit list. xo

  • Leanne Lott says:

    Great video Mayi! You are so right with the tiger analogy I love it. I find I am not consistent with who I am targeting with my blog, sometimes it’s people who want to buy my products and other times, it’s other beaders, sometimes I just find something interesting to share, like your previous friday video. I am trying very hard to stick with my commitment as I am a bit of a whiner and complainer so it’s tough..lol! I think I am not always relevant my readers needs hence low opening rates and a few unsubscribes. I think I need to work out who I am blogging to.

  • Gabriella says:

    Definitely laughing with you! I love the editing work you put into the videos. I was laughing hysterically at the shaking your head part -somewhere midway!

  • linda says:

    timely friday video for me! I have just been experiencing unsubscribes and realized that it’s a good thing – cleaning out the list as I open up and become my true self!

  • Ana says:

    I totally agree with this approach !

  • Erin says:

    Such a good point Mayi! I have recently stopped obsessing, and gotten over the list obsession…it really isn’t all it’s cracked up to be. Our fans/people/clients who love us, will come + stay;)

  • Kristy, Life-n-Reflection says:

    I just came across blog and love everything about! Thank you so much for sharing your ideas with us.

  • Ursula@Cutelicious says:

    Lovely video! As always … just as the topic was email-newsletter …
    Since a few weeks I do not GET your newsletter anymore?! πŸ™ *very-sad* I do stop by to watch your videos anyway – I think I deserve an extra cupcake for that! πŸ˜‰ – but I actually liked your newsletter and would like to receive it again!
    Should I just subscribe again?
    Do you have any idea why I do not get it anymore? I really did not unsubscribe – I mean why would I?! πŸ™‚



  • Shannon says:

    How do you know it is an 80% opening rate???

    Every selling or promoting technique has a shelf life, right? As in one can’t keep using the same trick over and over.

  • mayicarles says:

    Shannon: Your e-mail marketing platform should provide those stats for you, not only your open rate but also your unsubscribes + click rates + etc.

    The good think about this method is that it’s not a trick. It’s actually the opposite of a trick. It’s allowing your audience to be the best judge of your work + making the decisions that feel right for them. So in that sense I don’t think it’s ever become irrelevant.

  • mayicarles says:

    Ursula: OH NOOOO! I’m going to sign up right back. Thanks for letting me know. Maybe it unsubscribed by accident. Maybe? I’ll still double check if it could be something from my end.

  • Wendy says:

    I love your videos Mayi. I’ve been hearing a lot about underselling & I am truly thinking of the best way to word it, but I am so ready to get the wrong people out of my hair & cater to my right people.

    Now go clean up that confetti

  • Victoria says:

    Love this video Mayi. You’re like a business pixie πŸ™‚

    One thing I struggle with is thinking of content for my newsletter. I’ve written a lot of ‘how to’ type newsletters and a lot of articles based on advice but I’m feeling uninspired. I just don’t know what else to write about to help keep readers engage. Every newsletter, I ask customers to send in Q&A’s but they rarely do. Do you have any tips for finding inspiration for newsletter topics? It would be AMAZING if you could do a post on this topic as I’m sure I’m not the only one battling with this issue.

  • Cris:Gladly says:

    Ohmygosh, I SO dig you and the way you roll. On the exact same page.


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