Heartmade Blog

Case Study: Peace of Mind Realtors & Insurance Advisors

 

If you’ve been wondering if the world really needs another blogger + another photographer + another coach + another preschool + another yoga instructor + another designer + another skin care line + another jewelry brand + another insurance advisor + another real estate agent + another (insert what you do here). The answer is: It depends.

 

People aren’t just looking for someone else to say exactly the same thing, in the same way.

 

There’s room, regardless of how crowded or sparse a market is, but not just for you to say the exact same thing in the exact same way, but for you + your unique perspective + your opinion + your personal style.

 

That’s why there can be so many pizza places in one town, so many types of Dijon mustards in one supermarket.

 

But you can’t expect to be discovered + liked + trusted, or to have prospects lining up to buy your stuff, if you’re like everyone else.

 

How are you not like everyone else? How to be original?

 

Instead of telling you, let me show you how ONE brand is escaping the competitive herd + being heard.

 

Peace of Mind is a non-boring insurance + real estate firm. Hubby is the co-founder, together with my brother in law. They are doing things differently.

 

Click play to watch today’s very special case study episode!

 

 

I hope that this case study will inspire you to inject more personality into your brand.

 

Your turn. Tell me ONE thing that makes your brand different from the competition. What makes you unique? Drop it like it’s hot, in the comments below.

 

xo,

Mayi Carles

The Campfire or The Call Center?

 

A lot of people ask me, “But Mayi I’m looking for capital, I’m looking for media coverage, I’m looking for more fans, more likes, more subscribers, more buyers.

 

My answer: Stop looking. Stop shouting. Stop begging. Instead, start collecting wood. Start lighting a fire. Start telling tales. People will find you. They will stay for hot cocoa + marshmallows. And if they had a good time, they will come back, multiplied, with their friends.

 

That’s how you build a brand.

 

Click play to learn more (including why Olaf is everyone’s favorite character.)

 

 

There are brands whose stories end with hard periods. You can’t find a contact form on their site unless you’re an astrophysicist. And don’t expect a reply when you leave a comment on their blog or social media. Their CEOs build tall walls. They set up donotreply@ email addresses.

 

And then there are brands who have stories that bring the right people closer together. Stories that make you go, “Me too!!” + “How did you know?” + “I hate that too!!!”. They wrap all their posts with an invitation to camp around. Make S’mores. Tell YOUR story. And Kumbaya-along.

 

Which one are you? Is your brand a campfire or a computer operated call center?

 

xo,

Mayi Carles

Being Popular Sucks

 

Pre-PS: A masterclass on how to make a living by being yourself is brewing in my good witch cauldron. This is not a side project. It’s not a new business project. It’s a movement. A revolution to end boring. Check out the teaser we managed to film in the Panamanian jungle-forest through torrential rain right here!

 

What’s up with being popular? It’s not like we’re still in High School. Or the playground. 

 

Want to succeed as an entrepreneur? You gotta get comfortable with being unpopular. Period.

 

Being unpopular doesn’t mean you’re an asshole or have to become one.

 

In today’s episode I want to share with you 3 character traits that wildly unpopular at large but niche famous brands have in common. Hit play to learn more.

 

 

To recap, being unpopular means:

  • You hate sheep
  • You love critics
  • You don’t have a backup plan. 

 

Whatever your perception of popular has been, it’s time to rethink it.

 

What are some of your favorite unpopular brands? The ones that might be vastly unpopular with a large demographic, yet are killing in with the right crowd.

 

Popular has been given its chance. Unpopular, our revolution has begun. Who’s with me?

 

xo,

Mayi Carles  

The Dark Side of Making A Living Online

 

Let’s talk about the dark side of making a living online.

 

By the way, I really wanted to post this on May the 4 be With You, but instead I made Sweet Potato Squash and Black Bean Enchiladas. In preparation for Cinco de Mayo, ya’ know? Which is totally not a Panamanian fiesta, but unless you’re the Avocado Police, who cares, right?

 

Today I wanna talk about one of the unexpected side effects of making a living using that great + big + free thing called The Internet. 

 

Click play to see why doing biz on the webs it ain’t always as shiny as it looks.

 

 

The internet is weird, isn’t it? But we love it anyways, don’t we?

 

What are some of the unexpected side effects from doing business online? The good. The bad. Whatever you want to share. I’ll take it 🙂

 

xo,

Mayi Carles  

 

PS: Just updated my Design Studio. Last week I opened up 3 spots in my working calendar. There is still ONE slot left. Click here to learn more!

This Is How You Help Your Ideal Customer Find You

 

In today’s episode, you will learn what you REALLY need to know about your ideal customer. And no, it’s not her age, or the name of her puddle.

 

For a second, let’s just forget what the “business” books say. And while you’re at it, erase from your hard drive any “expert” advice from anyone who called themselves a “guru”. No one that calls themselves a “guru” IS a guru or should be taken seriously. The end.

 

I procede.

 

I will show you exactly how I personality use this method to help my ideal customer discover me, faster. This is how I help my people find me. This is how you can help your people find YOU.

 

You can spend all your money on ads. Or you could try my approach instead, for a change. It costs zero dollars. It’s highly lucrative. And as it turns out, it’s legal. Keep the change for a manicure will ya?

 

 

In the comments let me know ONE thing you can start doing RIGHT NOW that can make your brand more discoverable with the right folks.

 

In will provide feedback if you need some help with this one. It will be my absolute pleasure. 

 

xo,

Mayi Carles  

 

PS: Just updated my Design Studio + opened up 3 spots to work on your custom portrait or logo design, starting this May. Click here to learn more!