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The Mess Behind the Book



Friday Video Time is BACK!


My hair is still in crazy launch mode anymore, but we’re getting there. (Everything that’s not my pajamas is progress.)


This week marked the culmination of a 15-month in the making creative project: Life is Messy Kitchen. On Tuesday, thousands of people visited the site. Crashed it after one hour. We were back shortly. Then Europe woke up + crashed it again. Doubled our bandwidth. Doubled it again last night after receiving an alert that the domain www.lifeismessykitchen.com was about to exceed its bandwidth limit. I have never been prouder of my community hehehe. That’s what I call an avalanche of love. THANK YOU THANK YOU THANK YOU.


What people get to see is the end, the final product, the editor’s cut, the proofread edition, the gorgeous book behind the mess.  Showing off perfect it easy. Sharing what happened before the story of triumph is what’s hard.


I have so many glossy things in my archives to show you. All those happy testimonials from clients. All the doors that have already opened for me + my team. All the tweets. All the recipe recreations that have started to pour in. It’s always a good time to share those. But today is not that day. Today, I’m here to talk about the messy parts people don’t see.. don’t talk about.


Click play to watch the most vulnerable I’ve given myself permission to get!



CLICK TO TWEET: Rock bottom prepares you for extraordinary adventures – http://bit.ly/1F8PqZj @mayicarles


CLICK TO TWEET: When we are brave enough to show up, we will discovered the infinite power of our light – http://bit.ly/1F8PqZj @mayicarles


CLICK TO TWEET: Mess exists to help you craft the most epic story of triumph EVAH – http://bit.ly/1F8PqZj @mayicarles




join us

Hoping to hear all the inside secrets behind the making of Life is Messy Kitchen? Like, what it was like to work with a professional photographer? The recipes testing + finding (or not finding) the ingredients? The crazy process of designing the cover? The meltdowns? The stuff that went utterly wrong, like that time we killed a dehydrator… TWICE?


Well, you’re in luck, cuz I’m hosting a Life is Messy Kitchen Launch Party this next Tuesday, November 25 at 3PM ESTClick here to RSVP + save your seat!


And you wanna be there because we will be giving away signed copies of the book + the cutest kitchen props ever. AHHHH!!! It’s true.



Mayi Carles


Photography Credit

Susana Aramburú

Case Study: Kiehl’s Unorthodox Marketing

If you’ve been wondering if the world really needs another blogger + another photographer + another coach + another bakery + another yoga instructor + another designer + another skin care line + another jewelry brand + another (insert what you do here), the answer is, well, yes. You bet!


But you can’t expect to make money + have an avalanche of raving fans coming in stampede to buy your stuff + save the world, if you’re like everyone else.


Of course it’s easier said than done, that’s why today I’m taking you inside a brand that’s been WOWing it’s clientele for shifting the cosmetics industry paradigm since 1851. I’m talking about Kiehl’s, my favorite skin/hair/body care line. Have you tried their lip balm? You must!


In contrast to its perceived market competitors, Kiehl’s is distinguished for its unorthodox marketing approach + old-school apothecary concept + neighborhood charm. And when I heard they don’t even pay for advertising, I knew I had to pay them a visit.


I hope that this case study will inspire you to inject more spunk into your witch cauldron, so no matter how saturated your niche is, you can leave the same old same ol’s miles behind.


Click play to watch!



let’s recap

What are some of the strategies that differentiate Kiehl’s from the herd? Here are some of my favorites:

  • They don’t believe in “one size fits all”, so Kiehl’s lab-coated staff offers free personalized skin consultation to everyone who walks in.
  • For decades, Kiehl’s has relied solely on non-traditional advertising through word of mouth of happy clients + their extremely generous free sampling program.
  • Kiehl’s might be an internationally-renowned brand, but they make you feel like you’re family through their local community boards, like the baby wall or doggie wall (awwwww).


your turn

Tell me ONE thing that makes your brand different from the competition. In other words, what makes you unique + stand out from the rest? Drop it like it’s hot, in the comments below.


If you loved today’s Friday Video Time episode, it would mean so much if you could help me spread the world. Every time you use the cute social media buttons below, you allow this tiny Panamanian artist to keep living the dream + continue putting out great content like this week after week, for which I will be forever + ever grateful.


big thanks

To Gretel Troetsch, for letting me camp at Kiehl’s Panama @kiehlspanama for an entire morning + making me feel at home.


To Uber Shop @ubershopper, for my floral backless maxi. I’m in love + hubby is too (wink).



Mayi Carles


PS: Speaking of popping amongst thousands of sellers, my biz sidekick April Bowles-Olin has a class coming up in November called Make Your Creative Business Uniquely Irresistible. If you’re ready to be your ideal customers excitedly + confidently choose, no matter how many other options they may have, this course is a must. Click here to RSVP for this FREE live workshop!



World Domination Starts Here!




I was that kid who watched one too many episodes of Pinky and The Brain. Do you know the type of damage that does to you? The type where you rationalize, “If a little white rat can do it, so can I. So can we.”


Permanently on my to-do list:

  1. Wait for tonight.
  2. Try to take over the world.


They say it’s irreversible.


Today’s episode of Friday Video Time offers a starting blueprint to plot WORLD DOMINATION. In case you’re interested in empire building + saving the Universe from evil + that sorta’ thing. Hint: It doesn’t require a laser death ray masterplan.


Click play to watch!



let’s recap

World domination starts at home. Stop waiting for an unicorn to fix all your problems. Invest in your most precious asset, your family! Here’s a good place to begin:

  1. Create a family mission statement.
  2. Share your family history.
  3. Hold weekly family meetings.
  4. Eat together as a family.


your turn

I want you to set aside time. Tonight. This weekend. Jam the Netflix with a hammer if you need to so you can (1) create your family mission statements OR (2) tell a tale about your great great grandfather OR (3) hold a family board meeting OR (4) have a lovely dinner. Your pick.


I believe that happy families will change the world. I really do.


Share this post with your crazy fam. Start a conversation. Try it + tell me how it’s going!


If you’re totally, like, fan-crushing on this episode, be sure to use the cute social media buttons below to spread the love. You da best!



Mayi Carles



Happy 100th Birthday Panama Canal (Challenge to ALL Artists Inside)

Panama Canal


Today’s special. Why else would I wear my giant party bow? You think I’d waste it on an ordinary occasion? Not a chance!


Today’s muy importante. Why else would I make a Friday Video Time episode in the middle of ku-raaaa-zy pants cookbook deadline?


Today the Panama Canal celebrates 100 years. ONE HUNDRED YEARS is a big deal you guys!


And this got me sentimental. And this got me teary eyed. And this got me thinking about art-making + world domination + legacy + party horns. I even made a one-women toast with a Watermelon Smoothie, too embarrasing to share. But I did manage to record a challenge for all citizens of the world – Panamanian or not. Hit play to get it!



your turn

What seed will you plant today that you want your kids, your grandkids + your great great grand kids to see way beyond your time, way beyond mine?


May all that your create with love live to be 100 years + beyond!



Mayi Carles

How To Be Original

Being Original Poster


Raise your hand if you’ve ever been copied.


Raise your hand if your work has ever been plagiarized without remorse.


Raise your hand if you thought it was rude + disrespectful, not only to you but to the entire human species.


Raise your hand if you considered dropping your “copy cat” a nuclear bomb. It’s okay, it’s safe here.


It’s true, the internet is making it easier than ever for people (ahem lazy people) to steal. The story of the student who registers for a course + compulsively takes notes + three months later (flick magic wand), launches “their version”, is happening more and more often. It’s a jungle out there.


Simultaneously, there’s a big coalition happening. When brands take a sharp left turn at the normal stop sign, they trip the whole system. Weird is impossible to imitate.


There are one too many Gucci rip offs, but there’s only ONE Gucci. Rembrandt had “painter assistants”, but no one remembers their name because there’s only ONE Rembrandt.


Today I want to talk about being original. Standing out, so no one, no matter how hard they try, can pass off as YOU!


Click play to watch a very especial episode with a very special cameo appearance!



let’s recap

Wanna be original? Here’s a place to start:

  • Recognize the areas of your life in which you are living disconnected from your true self.
  • Proclaim who you want to be.
  • Work it! Develop + express your individuality.
  • Accept that YOU might not look like the YOU you thought about in your head.
  • Practice your authentic muscle.


your turn

As homework I want you to make a list of all the things that make you “unidentifiable”. Original. Authentic. Drop them in the comments below!





Click here to download today’s art print… for FREE!


Click over here if you would like your art print shipped to your house + beautifully framed!


If you’re totally, like, fan-crushing on this episode of Friday Video Time, be sure to use the cute social media buttons below to spread the love. Good karma cookie points for you!



Mayi Carles


Disclaimer: Despite my continuos brainwashing efforts, my little sister Laura (we are 11 years apart), actually, doesn’t want to copy me. What is wrong with her? Seriously.



Come on in! Yes you, in your paint stained pajamas if you wish. This is your space to dream up + spill open your splendidly messy life in progress. You're bound to leave here feeling happier + super empowered + most certainly loved.

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