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Cycle of an Idea

Cycle of an Idea


I realized the other day that ideas have a life-cycle, like plants + muffins. Somehow, I always thought ideas were timeless, life fairy tales + McDonalds french fries.


As I was franticly going through every item on my grocery list to double check I wasn’t missing any of the ingredients to make this granola recipe, I became aware that ideas have stages, from aha moment to launch + everything in-between.


Sometimes, ideas live inside a forgotten moleskin journal. Other times, they are planted in fertile soil by dreamers.


Ideas get stuck quite frequently too, in decision paralysis + overwhelm + rejection. Some, never make it to the sun. Others, beat the odds.


Today, I set out to attempt to doodle the cycle of an idea. Here goes. 


  • LIGHTBULB MOMENT: “Look who’s finally decided to show up? Miss Epiphany Fairy! Where were you? I showered. I called. I text messaged you. Gimme a sec to get my notepad, I wanna write everything down!” This is the initial spark.
  • DREAM PHASE: The magical place where you suddenly can’t stop thinking about your idea. Once lightning strikes it becomes an addiction. You’re in Disneyland. You’re seduced by the rush. You can’t shut up about it. You daydream about all the possibilities. You tell your mom, “Mom, I’m gonna be a millionaire!!!”. Wait you’ve never called your mom to tell her you’re gonna be a millionaire? Right. Me neither.
  • IMPLEMENTATION MODE: The big commitment. “I’m serious you guys!” proclamations. The day you sit down + take a deep breath + look at your idea + tease it apart + open your calendar + map out a plan to make it happen. The plan sucks, most likely. Will probably get rewritten 107397344 times, but who’s counting? The ball is rolling. I love rolling. Rolling feel freaking amazing. And you know what happens when you feel great? Exactly! You do great sh*t. Starting is sublimely revolutionary.
  • THE DIP: The rough patch. The low point. The moment when things stop being exciting + fun, and they start being, how can I put it lightly?, a pain in the ass.  The place where you find yourself asking, “Is it really worth the hassle?”. According to the bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused + motivated when it really counts. This is the tipping point of all ideas, either you quit or you conquer.
  • WORLD DOMINATION: Alright, it might not feel like “WORLD DOMINATION” yet Pinky, but if you’ve made it this far you’ve already done something remarkable. You are part of the 1% who didn’t drop off when it hurt. You won because you didn’t give up too soon. The challenge now is to surface new milestones. Maybe it means bundling up a blog series into an e-book. Perhaps it’s turning an digital guide into a hard cover coffee table book. Or it might mean developing your very own app. Whatever it is, you’ll figure it out champ.


Last week, I bumped into a friend, as I was gently pressing all the avocados at the supermarket to see which one was worthy of becoming guacamole. Anyhoo, we started talking.


“I made homemade almond milk, just like you showed me”, she exclaimed. “One cup of soaked almonds + three cups of cold filtered water in the blender…”, she continued.


“My cookbook. It’s happening. Life is Messy Kitchen. This year.” I blurt out.


That was a moment.


Last time we spoke we said we were gonna do something + here we were. We declared. We manifested. We did. BAM!


When our ideas become our obsession, a way of life, who we are + what we do, everything clicks. It’s intoxicating!


Our extraordinary capacity for imagination, to dream better, has given rise to the most far-fetched ideas that have taken us from caves to the moon.


The other day I saw a headline, “I’m just here tinkling the ivories: Eccentric British pianist plays piano to blind elephants at the top of Thai mountain.” I’m serious Don’t you EVER let anyone tell you your ideas is too crazy, that it can’t be done. This guy hauled a piano up a mountain to play music for blind elephants for God’s sake! Sometimes crazy is the only way epic is born.


Blaze on supernovas. Blaze on!


your turn

In what stage of the idea cycle are you in? And what is your favorite team in the World Cup? The second question is very important + you will be graded. Tell me in the comments.


need help?

If you need help taking your ideas from ground zero to the red carpet, take a peak at 5K Sales in 365 Days, a quirky + practical guide to creating best-sellers in pajamas. This is my personal behind the scenes + my plans + my classified strategies + my reasons + my marketing + my research techniques + my customer service + my odd decision making + my sequences + my thought process + my e-mails + my pitches + my challenges + my solutions + all the messiness in-between. All packaged into 15 never-shared before lessons, totaling 142 pages of classified for-your-eyes-only info.


On August 1, 5K Sales in 365 Days goes off the market. Puff! Gone. Like magic. Grab it before it retires for good!



Mayi Carles

My Five New Morning Routine Besties

Morning Routine 2

Morning Routine 1


My Curaçao vacation is over. List-making is on. I have SO MUCH WORK TO DO!!! What would Beyonce do?


Screaming over.


In today’s episode of Friday Video Time I’m going to share with you little things I’ve incorporated into my morning routine that have helped me, not only get back on the wagon, but actually do more in less time, minus the Siegfried and Dr. Dyde-like mood swings.



let’s recap

These are my five new morning routine besties:

  • Go from jammies to workout clothes.
  • Drink infused water.
  • Allot time for each task.
  • Shower with music.
  • Go “Airplane Mode”.


your turn

In the comments, I would love to hear about your morning routine besties. The things that make you smile + more productive in the mornings.


Speaking of productivity, April + I are launching something BIG on Monday, so make sure you hop on my mailing list to get all the details.


See you on soon!



Mayi Carles


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You Will Not Believe The Business Lessons I Learned from a Spa Date with Da’ Girls

Spa Blog 1


Last week was the best E-VAH! Laura, my baby sister was home from college. We invented a new frozen cocktail called Daiqui-ritas. We playfully gossiped about our favorite So You Think You Can Dance performances + choreographers. We watched the movie Frozen more than once just for Olaf. We played Heads Up. And, we… oh my goooosh my fave’, we took a full afternoon off to go to the spa, only da’ girls. Hercules. Hercules!




Screen Shot 2014-05-21 at 3.50.27 PM





This spa date was such a WOW experience that I decided to dedicate this entire Friday Video Time episode to the top business lessons I learned while in robes, inhaling verbena-scented candles + exhaling all the bullish*t.


So, go pour yourself some tea + hit play for your oh la la biz tips!



let’s recap

These are my top business lessons learned from a spa date with da girls:

  • Lesson #1: Never underestimate the power of your newsletter correspondence. In this noisy world, your virtual telegram is one of the most powerful + effective ways to remind your followers that hey you exist.
  • Lesson #2: Before the treatment (or whatever it is your client’s have purchased) begins, you have a unique opportunity to set the tone + mood for what’s to come. Use it to dazzle your customers.
  • Lessons #3: The experience is in the details… it’s in involving as many senses as possible… it’s in promoting a highly personalized service.
  • BONUS: Be sure to place your products/services strategically at the end of the shopping line, so you never have to push a sell, it’ll just happen seamlessly. Positioning matters.


your turn

As always, I’d love to hear from you. Pick ONE of today’s spa lessons + tell me how you plan on implementing it into your business. Make it as tactical + specific as possible.


Thank you so much for watching + sharing my videos with your family and friends. I feel the love + let me tell ya, I adore you MORE back.


The End!!!



Mayi Carles


PS: This post was not brought to you or sponsored in any way by SPA MOSAÏC. Now, if you’re the people of SPA MOSAÏC, I’d happily accept the Hot Stone Back Massage treatment as a form of compensation. Thank you very much!


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Ditch “Find Your Voice”. Do This Instead!




Confession time. I can’t hide it any longer. Due to a series of unfortunate events, I’ve been operating at Basic Mayi mode (eat carrot cupcakes + sleep till noon + do the bare minimum I absolutely “need” to do) for about a month now. I hear it happens to people when something Apocalyptic happens. I just never thought “this rough” could  happen to me. Not with a dry cleaned super hero cape hanging in my closet, I mean.


Of course, when my bestie April Bowles e-mailed me saying that she had told the folks at CreativeLIVE about me + they thought I should make an appearance interview during her Building a Successful Creative Blog workshop, I… I showered. Hadn’t done that in a while. Felt really good. Then I wrote back, “Where do I sign?”,  included lots of words like “HAPPY” + “OMG” + “WOW” in ALL CAPS, followed by an army of exclamation points!!!!!!!!!


So on  May 1st, I fixed up Basic Mayi with a little marcara + a side braid + a cute Anthropology outfit that perfectly hid the extra carb-oversode inches around my everywhere, to share my story in April’s Distinguishing Yourself with Style and Voice segment. I talked about how I translate “Mayi” into my brand + shared my top tip to anyone struggling to make their posts more them + dissected the “science” behind my most popular posts.


When I got done, I started dancing. Hadn’t done that in a whole. Felt really good. Then super hubby, who was running out of movies to rent me + desserts to bring home, smiled. We hugged each other sooooo tight. And in that moment we knew I was gonna make it. Amen!


Just when I most needed a miracle, there was Fairy God April, pulling me out of my rabbit hole, reminding me that (a) sharing my story is the equivalent of ten RedBulls; (b) there is nothing mascara can’t fix; and (c) I need to film a Friday Video Time episode about my thoughts on “finding your voice”, which brings me to point B: Ditch “find your voice”. Do this instead:



homework time

Please download + print your playsheet below:


Screw Finding Your Voice 2


Okay, you ready? On the left hand side of your printable (isn’t it adorbs?), I want you to write down the things you remember LOVING as a kid. On the right hand side, I want you to jot down how you will bring more of that into your business.


Let me give you an example. On the left hand side, I could write: I loved going to the bank with my parents + borrowing the deposit slips to play office. On the right hand side, I could say: I’m going to whip out lots of fun worksheets + forms to help my peeps make the boring stuff seem like play.


Your turn. Share your left + right columns in the comments below. This will be fun!



Mayi Carles


If you’re on an Indiana Jones quest to infuse more off YOU into your brand + up your blogging game, you gotta check out April Bowles CreativeLIVE workshop on Building a Successful Creative Blog. It’s soooo good, even David watched it + he doesn’t even have a blog LOL. By the way, I’m not an affiliate or get Scooby Snacks for saying this. I’m telling you because, well, because it rocks. Duh! And I know that if you get it you will f-ing LOVE IT!

Happiness is Freedom Blogging in your Pajamas (Free Printable Inside)

Blogging 1


This post is about happiness. Well, and about personal freedom too. The kind I discovered from jumping into this vortex called blogging. The kind I hope everybody will eventually discover for themselves. The kind I believe will permanently + irrevocably change this world for the better.


Having a blog, a voice, having my own stage where I can just “be Mayi” changed my life.


Blogging 3


You see, I crave a different type of buzz. I want to paint because I feel like it, not because I have something to prove. I want to lay in the sand + read a book I’ll never be tested on. I want to build pillow forts + tell stories when the moon is high. I want to wake up slowly without a clock or inbox to rush to. I want to fly to Mars or the laundry room, but with my husband. Screw Cadillacs, I want to ride a unicorn. I want to be happy + free. I want to give the world everything. 


Now, I can. And I don’t even have to wait for Martha Stewart’s entourage to pick me + deem me worthy if media coverage. Exactly.


Suddenly my career as a tiny Panamanian artist with a T-Rex heart isn’t dependent on the Illuminati or the Gatekeepers of the world – the publishers + the Hollywood exes + the editors + the celebrities + the curators. Suddenly I’m in direct contact with my audience + they are in direct contact with me too. No Wizard of Oz curtains or waiting for anyone else to give me the green lights.


Blogging 5


Good one.


I blog because it keeps me honest. If I say I’m gonna write a cookbook, I better do it. If I promise delivery by Christmas, the parcel better be there before Santa Claus arrives. Pressure. Blogging keeps us accountable.


I blog because it gets lonely sometimes, know what I mean? And when it does, I love talking to people who read my blog + watch my videos + share my obsession with Pinky and The Brain, not only because they are “fans” + boost my self-confidence when I most need it, but cuz they bring new light to what life might be. With blogging, a monologue quickly turns into a virtual happy hour. Yee ha!


I blog because no one likes to be sold to, but everyone loves to go shopping. When I’m asleep, people buy my stuff - my Life is Messy Bootcamp + my whimsical designs + my book. And I think that’s pretty cool. When your content moves people + builds goodwill, your folks feel like you’ve given them so much already that they’re happy to swipe their credit cards for you. Blogging is karma.


I blog because it makes the easy stuff easier + the hard stuff, well,  just as hard. Let’s see, I create + I post + I make myself a drink with an umbrella. Easy. Well easier than sitting in my touchie waiting for Oprah’s producers to call. Blogging removes many obstacles. But no matter how easy it gets, the actual work is still a pain in the ass. Creativity is time consuming + labor intensive + appears whenever it wants to. We artists live for this sh*t. Except now, thanks to blogging, we can hustle in our Buzz Lightyear pajamas. Not bad.


I blog because blogging allows me to be quirky + unique + ferociously independent + small while still able to afford expensive strawberries + a trip to Curaçao. Thanks to the Internet + blogs, we finally live in a world where indie bands + nerds + girls with video cameras can survive. And thrive.


I blog because that’s how I’ve met most of my besties, including my business partner in crime April Bowles. We stumbled upon each other’s work online one day. Somehow we stated talking + leaving comments + trading e-mails. Somehow we raised enough money to lift our dream project Connecting the Gaps off the ground, while wearing tutus + superhero capes. And this process never stops. Magical friendships keep on happening again + again.


I blog because it lets me show off my ninja moves without looking like an arrogant narcissist. Let’s say you happen to bake the world’s chewiest S’Mores cookies. I understand if you want to keep your granny’s recipe a secret, but you can tell me how to impress hubby with a double crust pie, don’t you? Generosity, there’s no faster path to winning loyal followers that will last a lifetime.


I blog because through blogging my work has reached millions of people. I’ve shipped orders to Sir Lanka + Hawaii + South Africa + Argentina + Japan + places I don;t know how to spell + even had to look up on the map because they didn’t exist when I was in High School. Damn! (Psst… if you’ve been lucky enough to receive one of my packages, granny’s responsible for the hand-sewn envelopes. Aren’t they cute?)


I blog because it helps me document + immortalize my schizophrenically creative journey. I love (and secretly hate too) looking at my archives to see where my mind + heart have been. “Holy Batman! What was I thinking?” Or, “I nailed it!” It’s like having your own little personal time capsule or virtual diary to navigate through the memories + learn from them + grow.


I blog because blogging gives me VIP seating to Google’s premieres. Blogs are built for search engines. Period. They are indexed faster + more frequently than any other website. They also have this cool optimization feature that reads your keywords (like “handmade” + “business tips” + “blogging”) + connects potential readers to your site via those tags. This means targeted traffic from people who want what you have 24/7. Pretty neat right?


I blog because it remind me that what I have to say is important. We tend to forget that on the other side of the computer there are people, real people, being impacted by us. By YOU! If we slack off or hoard our gifts, everyone loses. Specially that one person who truly needed to hear your story, because sometimes an aha moment is all it takes to change everything. Blogging matters.


I blog because owning my media platform means owning my career. And owning my career means owning my life.


Blogging 2


Telling people how great blogging is is easy. Everybody knows that already. The hard part is admitting that the ball is on your court. That it’s up to you to cut the crap excuses + use this amazing tool to make really awesome stuff happen. Right now.


Frankly blogging is not rocket science. Anyone can do it. And that in itself is what generates the great dilemma of our time: It’s no longer a question of whether or not you can do it. You know you can. Now the pressure is on you to mute the negative brain chatter + snap out of people-pleasing + let go of perfectionism. Now the pressure is on you to spill open + embrace imperfection + give the world what you’ve got.


Blogging 4


It’s hard + scary as hell + that’s why most people never do it. Never even try. Thank goodness you aren’t most people, right?


Only when you are brave (read crazy) enough to look under the bed to fight hairy monsters will you discover that the only trolls that exist are the ones inside your head. Suddenly you stop running away because you realize no one is really chasing you with a bazooka. Suddenly you stop reaching for banana bread because you realize there is no edge to take off. Suddenly you stop gossiping to feel better about yourself because you realize that deep down you really wish we all make it. That’s when you become boundless + infinite + fierce enough to hit the “Publish” button + change the world without ever stepping out of your jammies.


The moral of the story: Go blog. Like a BOSS! Once you see the results, it becomes an obsession.




Before you exit, grab your Happiness is Freedom Blogging Notecard it’s FREE + so is leaving a comment. Talk to me. I wanna know why you blog, or not. I bite, but only if you’re a cupcake.



Mayi Carles


This post is part of a blog tour hosted by April Bowles to help creatives build a successful blog. Wanna learn how to write engaging headlines + take jaw-droping pictures + develop a solid content strategy + monetize your blog? Tune in to April’s FREE CreativeLIVE Workshop May 1st to May 3rd.  And don’t miss what the other blog hoppers are sharing. Click here to check out the lineup!

Come on in! Yes you, in your paint stained pajamas if you wish. This is your space to dream up + spill open your splendidly messy life in progress. You're bound to leave here feeling happier + super empowered + most certainly loved.

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