A lot of people ask me, “But Mayi I’m looking for capital, I’m looking for media coverage, I’m looking for more fans, more likes, more subscribers, more buyers.
My answer: Stop looking. Stop shouting. Stop begging. Instead, start collecting wood. Start lighting a fire. Start telling tales. People will find you. They will stay for hot cocoa + marshmallows. And if they had a good time, they will come back, multiplied, with their friends.
That’s how you build a brand.
Click play to learn more (including why Olaf is everyone’s favorite character.)
There are brands whose stories end with hard periods. You can’t find a contact form on their site unless you’re an astrophysicist. And don’t expect a reply when you leave a comment on their blog or social media. Their CEOs build tall walls. They set up donotreply@ email addresses.
And then there are brands who have stories that bring the right people closer together. Stories that make you go, “Me too!!” + “How did you know?” + “I hate that too!!!”. They wrap all their posts with an invitation to camp around. Make S’mores. Tell YOUR story. And Kumbaya-along.
Which one are you? Is your brand a campfire or a computer operated call center?