Writing copy is hard.

Writing copy that sells without sounding like a corny infomercial is ever harder.

Today I’m throwing you a towel. Use these eight heavy hitting words to make your copy-writing stronger+ clearer + more compelling (without making you puke-y).

Here’s a quick recap of my fave words when writing sales copy that sells:

  • You
  • Risk-Free / Guarantee
  • Secret
  • Easy
  • Free
  • Limited Time
  • Because
  • Instantly

I use these words in writing my e-mail subject lines + titles for blog posts + ad copy. They must have magical powers, cuz they are total click magnets + sales convertors.

Try using them the next time you’re writing sales copy. Let me know how it goes.

Thanks for watching.