Writing copy is hard.
Writing copy that sells without sounding like a corny infomercial is ever harder.
Today I’m throwing you a towel. Use these eight heavy hitting words to make your copy-writing stronger+ clearer + more compelling (without making you puke-y).
Here’s a quick recap of my fave words when writing sales copy that sells:
- You
- Risk-Free / Guarantee
- Secret
- Easy
- Free
- Limited Time
- Because
- Instantly
I use these words in writing my e-mail subject lines + titles for blog posts + ad copy. They must have magical powers, cuz they are total click magnets + sales convertors.
Try using them the next time you’re writing sales copy. Let me know how it goes.
Thanks for watching.
I love it! Those are great words! I use some of them now, but I have to do a better job of purposefully using all of those. Thanks for the cute video to suggest them 🙂