7 Things Your Customers Wish You Knew About Them

How well do you know your customers? I mean REALLY know them? Do you know them as well as they know your business or brand?

In today’s business economy, sales don’t come as easy as they used to. Customers are much more sophisticated, much more educated consumers who want to become familiar with your product or services as well as your competitors before committing.

And sometimes one small thing you say or do, or don’t can trigger a new sale or make a customer happy. Or the other way around, of course.

Today I want to tell you the 7 things your customers wish you knew about them. This insight will help you turn more prospects into loyal clients for life.

Press play to dive right in.

Here’s a quick recap of the 7 things your clients wish you knew about them:

  • Customers love personalization and will gladly pay more for it.
  • Customers value good customer service more than fast service.
  • Customers will remember you if you can remember their name.
  • There are few things customers talk about more than a pleasant surprise. 
  • Goodwill with customer doesn’t need to be expensive.
  • Customers love brand stories.
  • If you’re struggling to innovate, your customers are a great resource.

Now I would love to hear from you.

How can you apply that kind of attention to detail in your interaction with your customers?

How can you integrate caring into your social media strategy? Heck into your doing business strategy?

How do you plan to stat getting to know your customers better? Tell me in the comments.

I would also love to hear about businesses that are crushing it when it comes to WAOing their customers. What did they do to win you over as a customer? I think we could all learn so much from this don’t you think. So thanks in advance for taking a moment out of your busy busy schedule to share with us.

I’ll talk to you soon.



6 Tips To Optimize Your Planner

Today is the day I’ve been waiting for since, like, FOREVER. Today is the day we FINALLY leave to Italy.

I had a huuuuge project to turn in though. For a moment there, I really thought I wasn’t gonna make it. Instead of panicking, I relied on my planning ninja moves to carry me though.

Yesterday I kept debating, “Should I wait until Olivia goes to sleep to finish or should I push through the urge to do everything else but the work I need to do and get this over with right now?”. I armed wrestled my procrastination devils + ended up opting for the later.

At 4:31pm I turned E-VERY-THING in. Uploaded every single file to Google Drive for my client.

At 4:54pm the power died. Like POW! Dead. For real. Nothing. No light. No internet. No computer. Duh! You got it. No power. Until (wait for it)… the NEXT DAY at 5:30am. Talk about a close call, right? It could have been the worst day of my life, but instead, thanks to pacing myself + befriending my planner I showed mess who’s the boss.

Mess 0. Mayi 100.


Today, I felt it was super relevant + extra timely to share with you (before I board my plane to Rome) my six tips to optimize your planner. I want to show you that you don’t have to be a slave to your planner to get things done + remember important dates/birthdays/anniversaries/events + arrive at your appointments (or the airport for that matter) on time.

This video is for you if your planner makes you feel like you’re stuck in a correctional facility… so much so that you give up + wing it most of the time.

Is that you?

Follow my lead.

Let’s recap!

Here’s how to turn your planner into an efficient organization weapon. Ka-Pow!

  • Make it a habit.
  • Make it pretty.
  • Make it interactive.
  • Make it personal.
  • Make it THE place.
  • Make a secret key.

So there you have it my best tips for rocking your planner.

Try implementing these strategies individually to see what works for you. Remember that having a functional planner is all about finding out what works for you. I’m not here to tell you how to plan, but I do hope that I’ve given you some ideas on how to start or move forward.

Thanks so much for watching + sharing this with your besties.

PS: I’m taking a few days off to truly enjoy every second of our family trip to the Old World, so I’ll see you back in a couple of weeks. In the meantime, you are cordially invited to follow my daily adventures over on Instagram + Facebook.



Before You Have Another Meltdown, Try This!

Do you ever lose control? Have a tantrum? Then regret it fiercely?

You regret the words you used. You regret your actions. You regret your tone. You regret your fear tactics. You regret shaming + blaming others. You regret it all, don’t you?

That what I call a meltdown.

It makes us feel awful.

Today I want to help you leash your inner Hulk so you don’t hurt other. So you don’t hurt yourself.

And I’m not talking about your typical breath in “abundance”. Exhale “negative thoughts” crap. Okaay, not crap. Medication + new age-y Depaak Oprah stuff has it’s place + time. But! Right now I wanna give you more practical, quicker techniques you can apply immediately, cuz you don’t always have a yoga mat near by or your zen candle, if you know what I mean.

Click play to learn my 10 Hulk-leashing techniques.

To recap, these are my 10 tips to stop a nervous breakdown on it’s tracks:

  • Have a glass of water.
  • Snuggle your child (furry child works too).
  • Move your body.
  • Connect with a friend.
  • Shower.
  • Buy something.
  • Have you eaten in the last 3 hours? 
  • Get something small completed.
  • Ask for a hug.
  • Is it daytime? Get dressed.

But let’s keep growing this list, shall we? Add your meltdown remedies in the comments below. I’m so curious to hear what helps you in moments of crisis.

Thanks so much for watching + being a part of this community.

I’ll see you next week.


You Don’t Need More Time, You Need A Time Out

So, look. I get it. I get you’ve got a million things on your to-do, plus the billion other would-likes on your head.

I haven’t found the potion to take checkmark all your open items with the flick of a magic wand, but I think I’ve come up with the next best thing.

I call my miracle solution: TIME OUT!

NO! It looks nothing like the time out you give your kids when they have a tantrum.

NO! I’m talking about a #girlboss time out. Like a retreat. Or more like a work-cation.

Click play to learn more.

As promised, here’s a quick recap of the things you might want to check off your list while retreating (is that even a word?)

  • Write the sales page draft.
  • Make sure the product has a clear value proposition (Hint: What customers will be handing you money for.)
  • Build the curriculum skeleton (i.e. program modules + book index + roadmap.)
  • Decide the best way to present + package + position the content (i.e. e-book + download + e-course + membership site + self-paced program.)
  • Write the darn thing. Free flow still. Don’t stop to correct or edit. Just write. You can edit after the ideas stop flowing.
  • Illustrate any graphics that aid the written content.
  • Design the layout of the product.
  • Record videos + audios, if applicable.
  • Create worksheets + PDF files, as needed.
  • Proof read + quality check for errors + typos + easy-improvements. If possible hire a copy editor to revise.
  • Create bonus material + incentives to make the offer extra irresistible.
  • Create additional surprise rewards for early bird buyers + early adopters.
  • Envision the experience you want your product to generate for buyers + non-buyers alike.
  • Register + set up an exclusive domain for the product. Domains are really affordable, so you might want to get the .com + .net + .org too. I register my domains in
  • Set up a special e-mail list + opt-in form for the product to collect leads for this specific offering. You can do this with your e-mail marking software like MadMimi.
  • Prepare launch material.
  • Write a short blurb that describes the product to give away to your affiliate partners + other media outlets.
  • Rally up a team of ambassadors to help you promote the project.
  • Create buttons + badges to help promote the project (i.e. sidebar ads.)
  • Create a generous referral program to recruit strategic partners + brand apostles.

I hope this gives you the flexibility + structure you need to get major big audacious idea out into the world. And may the force be with you.

Sometimes you don’t need more time. Often times what you need is some time out for yourself + the project that’s in your head. Neglect it no more my friend.

It’s time for a projecation! A vacation where you make a project. Yee ha!

If you’re feeling brave I dare you to:

  • Proclaim the passion project you will build in the next couple of months. The one what will be a dream no more.
  • Commit to a retreat date + place right here, right now.
  • Download your bonus Kick-Start Retreat worksheet… it’s totally FREE + no sign-up required.

So excited to hear about your retreat OMG!!!


How to Make Money While You Sleep

Today we’re doing things a bit differently.

I’ve created a very special FREE MINI WORKSHOP to help you create an online machine that sells your stuff while you sleep.

Sounds awesome right? It it.

Click play to dive right in.

Let’s recap, shall we?

1. Systemize your content creation.

  • Determine how often you want to post online. I like to post once a week.
  • Pick your medium. Mine is video making because it’s the one that feels the most natural + my audience favorites.
  • Find an accountability partner. Give them $100 + tell them you don’t get your money back if you miss your deadlines.

2. Systemize your content editing + posting.

  • Understand your editing process so you can give clear instructions to someone else.
  • Create a standard operating procedure document for how you want your content edited. I remember when I started working with my videographer Marilakis, I said no crazy transitions that looks like I’m being eaten by a vortex please. They can’t read minds so write down exactly how you want your stuff handled.
  • Outsource the parts that suck the life out of you like a dementor.

3. Make your content convert into fans.

  • Use Google Analytics to find your most popular content.
  • Create a useful content upgrade that people coming to see these popular pieces of content want. For example: checklist + 3 day e-course to deepen + worksheet.
  • Invite people so sign up. Don’t be shy. Don’t you love when the chef of a restaurant comes out of the kitchen + tells you what to order. People want to be told what to do. Help them!

4. Create a “yes” ladder.

  • Create an entry level product that cost less than $100. Make it a no-brainer.
  • Set up an automated series so new subscribers learn about this low price product. Show them how this product solves pain points directly related to why they came to you in the first place.

5. Once someone buys put them into another list that leads them into buying your big creme de la creme offer.

  • Grab your prospects by the hand + show them how you can help them.
  • Be human.

And those are my 5 steps to turning your online HQ into a selling machine.

If you have any questions about this online machine just plug them below. I will be hanging out in the comments during the next couple of days to answer every single one.

Hope you’ve enjoyed this MINI WORKSHOP.

Thanks so much for watching + sharing this with your besties.

I’ll see you next week.

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